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Awards season for most female stars means walking a gauntlet of aesthetic criticism called the red carpet.
During the annual parade, they are subjected to endless questions about their appearance, their physiques and their diets.
But what if the tables were suddenly turned and the men were scrutinised over their fashion choices first, careers second?
Buzzfeed decided to test this theory when they went to the Baftas last weekend. And the results were every bit as amusing as they sound.
“Erm, what do you mean?” a baffled Nick Cave replies when asked what he is wearing.
“Say again? Erm, I can’t remember this one…” Birdman star Michael Keaton responds.
Harvey Weinstein says: “What am I wearing? Ha ha ha. I’m wearing the outfit that my wife Georgina, who’s a designer for Marchesa, picked out for me because she doesn’t trust me to dress myself.”
They are then asked to perform a twirl for the camera – a familiarly patronising request often afforded to the female celebrity.
Nick Cave willingly obliges. Eddie Redmayne uncomfortably ambles round. Michael Keaton point blank refuses.
Baftas 2015: The winners in pictures Show all 18 1 /18Baftas 2015: The winners in pictures Baftas 2015: The winners in pictures Best Actress Moore played an academic suffering from Alzheimers disease in the film
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Baftas 2015: The winners in pictures Best Actor Stephen Hawking and his family supported Redmayne's portrayal of the physicist by attending the awards ceremony
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Baftas 2015: The winners in pictures Best Supporting Actress Patricia Arquette collected a gong for Best Supporting Actress in Boyhood
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Baftas 2015: The winners in pictures Best Supporting Actor JK Simmons celebrates after winning best supporting actor for Whiplash at the BAFTA awards ceremony
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Baftas 2015: The winners in pictures Best Actress Julianne Moore with the Award for Leading Actress for Still Alice, poses alongside presenters Henry Cavill (Man of Steel) and Chris Evans (Captain America)
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Baftas 2015: The winners in pictures Best Actor Redmayne and Stephen Hawking attend the Baftas after show party at the Grosvenor House Hotel
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Baftas 2015: The winners in pictures Best Supporting Actor JK Simmons poses with Reese Witherspoon, who presented him with the award for Best Supporting Actor
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Baftas 2015: The winners in pictures Rising Star British actor Jack O'Connell poses with his Rising Star award
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Baftas 2015: The winners in pictures Outstanding British Film Lisa Bruce, Anthony McCarten, Steven Noble, Krystyan Mallet, James Marsh, Tim Devan, Eric Fellner, Eddie Redmayne and Felicity Jones alongside presenter David Beckham with the Outstanding British Film Award for The Theory of Everything
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Baftas 2015: The winners in pictures Best Director Foxcatcher actor Steve Carell, left, and Boyhood actor Ethan Hawke, collecting the award on behalf of Richard Linklater, winner of Best Director for Boyhood
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Baftas 2015: The winners in pictures Best Film (Left to right) Jonathan Sehring, Cathleen Sutherland, Ellar Coltrane, Ethan Hawke, Patricia Arquette and John Sloss with the Best Film Award for Boyhood
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Baftas 2015: The winners in pictures Bafta Fellowship Sally Hawkins (left) and Imelda Staunton pose for photographers with winner Mike Leigh
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Baftas 2015: The winners in pictures Best Adapted Screenplay New Zealand-born novelist Anthony McCarten after winning the Best Adapted Screenplay for 'The Theory Of Everything'
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Baftas 2015: The winners in pictures Best Sound Sound engineers Craig Mann (second left), Ben Wilkins (centre) and Thomas Curley (second right), pose with the award for sound for their work on the film Whiplash with presenters British actress Phoebe Fox (right) and British actor Dougray Scott (left)
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Baftas 2015: The winners in pictures Bafta Fellowship Hawkins and Staunton laugh with winner Mike Leigh
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Baftas 2015: The winners in pictures Best Film not in the English Language (Left to right) Pawel Pawlikowski, Eric Abraham, Piotr Dzieciol and Ewa Puszczynska, winners of Best Film not in the English Language for Ida
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Baftas 2015: The winners in pictures Best Animated Film Phil Lord and Christopher Miller (right), winners of the Best Animated Film award for the movie Lego Movie
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Baftas 2015: The winners in pictures Bafta winners Winners clutch their awards on the stage at the Royal Opera House in London
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“Are you wearing Spanx?” the reporter presses Keaton further.
“I have huge fat toes, so I wrap them tightly in Spanx,” he responds.
“Should I be wearing Spanx? Are you saying something?” a mildly alarmed Redmayne asks back before swiftly moving on.
The stunt comes after Parks and Recreation actress Amy Poehler kick-started her powerful ‘Ask Her More’ campaign on the red carpet at the Golden Globes .
The Twitter page for her group Amy Poehler’s Smart Girls , which aims to inspire young women, suggested alternative questions to replace the usual ones about fashion and beauty.
“The #RedCarpet is open and we want the media to #AskHerMore! Let's go beyond 'who are you wearing?' and ask better questions! #GoldenGlobes”
Many suggestions from fans instead looked towards the lack of female directors and screenwriters in the industry, positive messages to send to young aspiring women and the lessons they’d learned from taking on their roles.
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