The health service's annual reports could come to resemble Thomson holiday brochures, with ratings from their customers under the planned changes.
As well as a national annual survey of patients' experience, Mr Milburn will announce that there will be new ways of involving the public in changes to local health services. He believes options such as opinion surveys and citizen's juries - in which patients would have a direct say in decisions - must be more widely used.
He will tell the Greater London Association of Community Health Councils, which represents patients, that consultation documents need to be more "user-friendly" and more widely available. Mr Milburn will also tell the conference that "restoring public confidence is the key to modernising the NHS. Consultation on service changes like spending plans and hospital reorganisations needs to be more imaginative."
An independent panel will be set up to reassure the public that ministers will receive independent clinical advice on the quality and safety of controversial changes to health services.Reuse content