PR firm to boost lawyers' image
Wednesday 30 December 1998
The Law Society, stung by government criticism of the legal aid earnings of top lawyers, has employed a London PR firm, Biss Lancaster, to persuade the public that solicitors are not greedy money-grabbers but champions of justice. Women's magazines, tabloid newspapers and daytime television programmes will be targeted.
A spokesman for the Law Society, David McNeill, said theprofession was dogged by myths that lawyers increased acrimony in marital break- ups and other disputes as they sought to maximise their profits. He said: "These myths have existed since Shakespeare's time but they allow governments to get away with lawyer-bashing when they want to do things like cut legal aid. It's time to fight back."
During the recent debate on the future of the legal aid system, the Government was critical of lawyers' earnings, even "naming and shaming" those who made the most money from criminal legal aid cases. The Law Society called in PR consultants after a members' survey earlier this year revealed that solicitors believed they were held in low esteem.
Mr McNeill said: "The profession felt that its reputation was under pressure." He said the society's new president, Michael Matthews, recognised the need to improve the profession's image as part of a major reform programme.
Biss Lancaster will advise the society until next summer. Graham Lancaster, the PR company's chairman, said he aimed to make the Law Society "more effective in reacting to news" and "more focused in its messages". He will also seek to raise the profile of lawyers by making the public aware of the existence of legal activity in "almost all areas of British life".
- 1 Isis burns thousands of books and rare manuscripts from Mosul's libraries
- 2 Scarlett Johansson new band 'already hit with legal complaint' from another The Singles
- 3 Husband and wife die holding hands within hours of each other after 67 years of marriage
- 4 The remarkable archaeological underwater discovery that could open up a new chapter in the study of European and British prehistory
- 5 'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Isis burns thousands of books and rare manuscripts from Mosul's libraries
Husband and wife die holding hands within hours of each other after 67 years of marriage
Mohammed Emwazi: Nine things we know about Isis militant 'Jihadi John'
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
'Jihadi John': Mohammed Emwazi – from British computer programmer to Isis executioner
Oscars 2015: Birdman beats Boyhood as Eddie Redmayne and Patricia Arquette win big - as it happened
New theory could prove how life began and disprove God
Half of Ukip voters say they are prejudiced against people of other races
'Cash for access' scandal: Sir Malcolm Rifkind says 'unrealistic' for MPs to live on £67,000 salary
Aqsa Mahmood branded a 'disgrace' by her parents after claims she recruited three UK girls flying to Middle East
This is what it's like to be dead, according to a guy who died for a bit
£250-£300 Day Rate: Jemma Gent: Are you a qualified accountant with strong exp...
£230 - £260 Day Rate: Jemma Gent: Do you want to stamp your footprint in histo...
£22,000 - £23,000: Beverley James: Are you looking for the opportunity to work...
£30,000: Beverley James: A fantastic opportunity has arisen for a person looki...