Roadside strip show on the way

The advertising guru who raised temperatures with the Wonderbra ads is hoping to raise them a little further with his latest innovation - a 20-foot high billboard model who actually strips.

The advertisement, devised by Trevor Beattie for Pretty Polly tights, uses motorised billboards to show a model first in a little black dress, then stripped to her tights. The striptease will take place every few seconds on seven roadside sites around the country, and the AA today issued a reminder to male motorists to keep their eyes on the road.