Welcome to the new Independent website. We hope you enjoy it and we value your feedback. Please contact us here.


RSPB hops out of the birdbox

The Royal Society for the Protection of Birds wants to dump its "woolly-pullover, sandalled idealists" image and relaunch itself as a campaigning environmentalist organisation in a series of new poster advertisements.

The RSPB wants to ditch its image as a bird-watchers club and harness the power of its 967,000 members. The size of its membership makes the RSPB a bigger conservation charity than Friends of the Earth and Greenpeace.

"Anything called the RSPB people automatically put in a birdbox," said Barbara Young, the organisation's chief executive. "Our role has always been much wider and has involved protecting a whole range of environments that take in water, transport and countryside policy."