Saatchi and Rogers are plum signings for upper chamber
New working peers: List spans glamorous names from business and public relations to loyal party workers and voices from ethnic minorities
Alongside the likes of dames Joyce Anelay and Hazel Byford, tireless Tory servants, come the superstars of the advertising and architecture worlds, Maurice Saatchi and Sir Richard Rogers.
While Mr Saatchi's devotion to the Tory cause is well-known - as is that of his fellow media guru, Peter Gummer, also made a working lord - Sir Richard's allegiance to Labour has been more private. Undoubtedly a plum signing for New Labour, Sir Richard's growing prominence as a design and style icon will bring a flash of brilliance to the Upper Chamber.
The Tories' counterblast is to produce an equally major figure from retailing, Sir Ian Maclaurin, the guiding light behind Tesco's storming of the high street these past few years. Just as Sir Richard is credited with transforming many of the world's city centres, Sir Ian has spearheaded Tesco's introduction of glitzier, upmarket lines and new products.
The contrast between Labour's choice of women peers and that of the Tories could not be greater. While the two dames, Anelay and Byford, have remained close to the grass roots, the two new Labour baronesses, Meta Ramsay and Elizabeth Symons, have carved out high-profile careers in areas still dominated by men. Ms Ramsay rose to the top of the Foreign Office before resigning to advise John Smith, the late Labour leader; Ms Symons was the first woman to be appointed general secretary of the union for top civil servants - the First Division Association.
A redoubtable performer before Commons select committees and in negotiations with permanent secretaries, Ms Symons has established the FDA as a major influence on Whitehall policy and reforms.
In what could be seen as a sop to old Labour, one of its stalwarts, Larry Whitty, is ennobled by Tony Blair. The former general secretary of the party under Neil Kinnock and John Smith, he was responsible for guiding through many of their reforms before being effectively frozen out two years ago.
John Taylor, the black Tory candidate vilified by racists in the general election campaign at Cheltenham in 1992 gets his reward of a peerage from John Major. Since being defeated in Cheltenham, Mr Taylor, a barrister, has built a new career as a radio and television presenter.
He will face in the Lords the impressive figure of Swraj Paul, a multi- millionaire Indian businessman. Mr Paul, the founder of Caparo, the steel group, has spent much of his life trying to come to terms with the death from leukaemia of his daughter Ambika, aged five. He gave pounds 1m to London Zoo to rebuild the children's zoo in her honour.
A close friend of Gordon Brown, Mr Paul will be a considerable economic influence, as will his fellow new Labour peer, David Currie, of the London Business School. Professor Currie's recent specialisation of competition regulation will be a major plank in any new Labour administration's economic mandate.
Perhaps the most influential voice from any side, however, will be that of John Alderdice, head of the Alliance Party of Northern Ireland. Denied a seat at Westminster by traditional sectarian voting loyalties, his neutral Alliance Party will at last be heard centre-stage. Dr Alderdice will take the Liberal Democrat whip on issues other than Ulster.
- 1 I've been called an abusive and dangerous parent, when all I did was listen to my transgender child
- 2 Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
- 3 Teaching profession headed for crisis as numbers continue to drop and working lives become 'unbearable'
- 4 The most powerful passports in the world
- 5 Chinese student carries disabled friend to school every day for three years
Nepal earthquake: How you can help victims of the Kathmandu disaster
Nepal earthquake in pictures: Photos show devastation caused by 7.8 magnitude earthquake
Royal baby: Live updates as superbug closes ward at St Mary's Hospital in London where Duchess of Cambridge is due to give birth
Teaching profession headed for crisis as numbers continue to drop and working lives become 'unbearable'
General Election 2015: The photo of a tree that proves the Tories have an image problem
General Election 2015: Chuka Umunna on the benefits of immigration, humility – and his leader Ed Miliband
The sickening truth about food banks that the Tories don't want you to know
Migrant boat disaster: Ukip candidate mocks victims in sickening Twitter post
Nigel Farage wants the BBC to stop making programmes like Doctor Who, Strictly Come Dancing, and Top Gear
Global warming: Scientists say temperatures could rise by 6C by 2100 and call for action ahead of UN meeting in Paris
General Election 2015: Britain would become a 'communist dictatorship' under Ed Miliband and Nicola Sturgeon, claims wife of Michael Gove
£26000 - £28000 per annum + benefits : Ashdown Group: Senior Accounts Assistan...
£24000 - £26000 per annum + benefits : Ashdown Group: A highly successful, glo...
£22000 - £40000 per annum: Recruitment Genius: This company is part of a Group...
£16000 - £18000 per annum: Recruitment Genius: Are you a a young, dynamic pers...