Sex, hype and a little blue pill
The truth about Viagra: ...and what it says about men
Wednesday 27 May 1998
This virility frenzy had a single purpose. To secure a supply of a new drug which probably won't receive a UK product licence or be available on the NHS before September.
Why has sildenafil citrate (Viagra) touched such a universal nerve among men? It's not as if the world has been starved of effective impotence remedies. Products like Caverject and Erecnos have been providing us with hands-free erections for years. Just recently, MUSE came out - or rather was put in - as men started inserting little potency pellets into their penile ends.
In fact, doctors and drug companies have had impotence under control for a decade. They now know that 75 per cent of all impotence among the estimated 2.3 million UK sufferers has an organic basis.
Viagra, it turns out, delivers less instantaneous results than some rival products; Caverject will give you an erection whether you like it or not, while Viagra still requires you to get turned on. Not only that, you have to premeditate your usage, which can make timing a little tricky.
So, unless we're looking at the greatest marketing con in history, the Niagara of inquiries has been stimulated by Viagra's one undisputed difference - its oral delivery system. As Dr Alan J Riley, Chairman of the Impotence Association, says: "Because it's easy to take, men will take it".
But my own experience with impotent patients would suggest that something slightly more complex is happening. What, for instance, is so wrong - or unmanly - about the alternatives? Caverject comes with its own neat, disposable syringes. I discussed this with one chap who said that if I thought he was the sort of casualty who had to stick a needle in his prick (or vice versa) then I was the one who needed help. I got the same pointed reply about MUSE.
Or, perhaps, it's easy for men to pretend there's nothing really the matter if a little pill cures the problem.
The enthusiasm for Viagra is almost too revealing. Not only does it show that we havea very large impotence problem in the UK, it also seems to indicate a pent-up desire among men to regain their sexual confidence - perhaps battered by the endless media emphasis on performance.
Viagra for anxiety then? While interviewing last month for an article on male sexual insecurity for Woman's Journal I met an investment manager who talked of laying in a supply of Viagra even though his marriage is free of sexual difficulties: "As a bloke", he said, "it's always good to know you've got back-up".
But there's no pleasing everyone: "Having heard nothing all week except about the wondrous powers of Viagra, I am for the first time in my life almost off sex. What the hell is the use of trying for a good performance now that everyone and their uncle has become Don Giovanni?" (Taki, the Spectator). The author is a fellow of the British Association for Counselling and a trustee of the Impotence Association
- 1 Malaysian cyclist could face disciplinary action after 'Save Gaza' gloves protest
- 2 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 3 Fifty Shades of Grey trailer provokes moral outrage from US parenting groups
- 4 McDonald’s removes chicken nuggets from the menu in Hong Kong amid major food scare
- 5 Students offered grants if they tweet pro-Israeli propaganda
Israel-Gaza conflict: Israeli targeting policy under scrutiny after shellfire hits a mother and child, a school full of refugees and a doctor’s home
MH17 crash: Investigators discover more human remains and 'huge section of plane'
Students offered grants if they tweet pro-Israeli propaganda
McDonald’s removes chicken nuggets from the menu in Hong Kong amid major food scare
Satellite full of sexually experimental geckos adrift in space, Russia loses control of mission
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia
Malaysia Airlines MH17 crash: victims’ bodies bundled in black bags and loaded onto trains
John Barrowman praised for Commonwealth Games opening ceremony gay kiss
£600 - £650 per day: Orgtel: Conduct Risk Liaison Manager - Banking - London -...
Highly Attractive Package: Austen Lloyd: CITY - COMMERCIAL LITIGATION - GLOBAL...
£65000 - £75000 per annum + Benefits: Progressive Recruitment: The client is a...
£40000 - £45000 per annum: Ashdown Group: A well-established software house ba...