Shoppers confused by food claims such as "low fat" and "high fibre"
Jeremy Laurance is a writer on health issues. He is former health editor of The Independent and the i and has covered the specialism for more than 20 years. He thinks the harm medicine does is under-appreciated, the harm it prevents over-rated, and that cycling works better than most drugs. He was named Specialist Journalist of the Year in the 2011 British Press Awards.
Monday 30 June 1997
More than half of people questioned thought that a low-fat sausage had less fat than an ordinary yogurt, although it actually has 80 times more. The foundation says nutritional tables on the back of food packaging are ignored in 99 per cent of purchasing decisions. Of those who did consult them, 20 per cent said the print was too small, 40 per cent that they were too confusing and 40 per cent that they did not have time to interpret them.
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