Shops to soft-soap the lads market
Friday 13 August 1999
The first two pilot Boots Men units will open in Bristol and Edinburgh in October, with more planned for major cities and shopping centres - either as stand-alones or in existing stores.
The group said that the market for men's toiletries in the United Kingdom was now worth more than pounds 700m a year. Boots cited research from an FHM magazine survey last year which showed men spending on average of 30 minutes in the bathroom before work, rising to 45 minutes before going out in the evening. A total of 67 per cent of men under 40 used a moisturiser, while 76 per cent used a blemish concealer.
The growing interest in such products has been fuelled in part by magazines such as Loaded, GQ and FHM, Boots said. Martin Bryant, a marketing director for the group, said: "We have recognised that the men's market offers a major opportunity to deepen our ownership of health and beauty."
- 1 Planes go hybrid-electric in important step to greener flight
- 4 Hip hop is both racial and political, and for Iggy Azalea to suggest otherwise is insulting
- 5 Man hospitalised with pneumonia after downing eggnog at office Christmas party
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
£20000 - £35000 per annum: Recruitment Genius: This full service social media ...
£24000 - £35000 per annum: Recruitment Genius: We are 'Changemakers in retail'...
Very Competitive: Austen Lloyd: Senior Conveyancer - South West We are see...
Excellent Salary: Austen Lloyd: DORSET MARKET TOWN - SENIOR PROPERTY SOLICITOR...