Shops to soft-soap the lads market
Friday 13 August 1999
The first two pilot Boots Men units will open in Bristol and Edinburgh in October, with more planned for major cities and shopping centres - either as stand-alones or in existing stores.
The group said that the market for men's toiletries in the United Kingdom was now worth more than pounds 700m a year. Boots cited research from an FHM magazine survey last year which showed men spending on average of 30 minutes in the bathroom before work, rising to 45 minutes before going out in the evening. A total of 67 per cent of men under 40 used a moisturiser, while 76 per cent used a blemish concealer.
The growing interest in such products has been fuelled in part by magazines such as Loaded, GQ and FHM, Boots said. Martin Bryant, a marketing director for the group, said: "We have recognised that the men's market offers a major opportunity to deepen our ownership of health and beauty."
- 1 James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
- 2 ALS ice bucket challenge co-founder Corey Griffin drowns aged 27
- 3 Cilla Black defends Cliff Richard: 'I am positive that the allegations are without foundation'
- 4 Nicki Minaj finally releases predictable 'Anaconda' video
- 5 James Foley 'beheading': Met police warn public watching murder video could be criminal offence
James Foley 'beheaded': PM cuts holiday short for emergency meeting on British response to latest Isis atrocity
Michael Brown shooting: Police shoot and kill second young black man near Ferguson
ALS ice bucket challenge co-founder Corey Griffin drowns aged 27
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – and warns Obama of more to come
Iraq crisis: Islamic State's message to America - 'We will drown you all in blood'
Scottish independence: English people overwhelmingly want Scotland to stay in the UK
Isis threat: Cameron wants an alliance with Iran
Crisis? What crisis? A visiting US doctor gives the NHS a rave review
Michael Brown shooting: Chaos erupts on the streets of Ferguson after autopsy shows teenager was shot six times – twice in the head
Richard Dawkins on babies with Down Syndrome: 'Abort it and try again. It would be immoral to bring it into the world'
Scottish Independence Referendum: Salmond described as 'arrogant, ambitious and dishonest' by Scottish women
£45000 per annum: Harrington Starr: Quantitative Analyst (Financial Services, ...
Negotiable: Harrington Starr: Application Support Engineer (C++, .NET, VB, Per...
Negotiable: Harrington Starr: C# .NET Software Developer (Client-Side, SQL, VB...
£40000 - £60000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...