SIGNIFICANT SHORTS : Special offers `are bad deal

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The Independent Online

Special offers, where customers buy one and get one free, mean that consumers, manufacturers and retailers lose out in the long run, a conference was told yesterday. Multi-buy promotions bumped up long-term prices and promoted brand disloyalty, Paul Polman, general manager of Procter & Gamble, UK and Eire, told the Institute of Grocery Distributions annual meeting. Glenda Cooper