Skyfall breaks box office records (but is it just the result of sky-high ticket prices?)

 

Some dared to call it the best James Bond film yet. Now Skyfall has become the highest-grossing film of all time at the UK box office, surpassing James Cameron’s 3D epic Avatar.

Daniel Craig’s third Bond adventure surpassed Avatar’s record of just over £94m – which it took 11 months to accumulate in 2009 – in just 40 days. It has now taken a total of £94,277,612.

With the 23rd film in the official Bond series being released only in conventional 2D form – meaning ticket prices are usually several pounds cheaper than 3D – it also appears that more people have seen the Sam Mendes-directed spy thriller than Cameron’s sci-fi landmark. Avatar took 90 per cent of its box office revenues from 3D and IMAX screenings.

“Potentially more eyeballs might have seen the film because it’s not a 3D film,” said a spokesperson for the British Film Institute (BFI). “It absolutely has been capturing people’s imagination.”

But with inflation meaning that cinema revenues naturally increase as the years go by due to ever-increasing ticket prices, some film critics argue that such records are not as ground-breaking as they might seem.

In 2001 the average cinema ticket price was £4.14, compared to £6.06 in 2011, according to the Cinema Exhibitors’ Association. Meanwhile the average cost of a 3D ticket last year was £7.83.

For this reason the BFI compiles box office figures adjusted for inflation in order to calculate a truer reflection of a film’s popularity, and according to the report it issued last year Skyfall  still needs to take several more million pounds before it can definitively be called the most successful movie in British cinema-going history, a position Avatar still holds (just) with £98.2m as of 2010/11.

Such nit-picking over the merits of the record did not bother Skyfall producers Michael G Wilson and Barbara Broccoli, however – they are unlikely to be fretting over the latest RPI or CPI indexes released by the Office for National Statistics.

The pair thanked British movie audiences today, saying they were “overwhelmed with gratitude to the cinema-going audiences in the UK who have made Skyfall the highest grossing film of all time.”

Peter Taylor, Managing Director of Sony Pictures Releasing UK, said the film’s success was a fitting way to celebrate the iconic character’s 50th anniversary.

“We’re delighted that cinema-goers have so enthusiastically embraced Skyfall in such an incredible way.”

The film had already racked up various other commercial records. It achieved the best opening weekend figures for any Bond film – taking £20.1m – though it  fell short of Harry Potter and the Deathly Hallows Part 2 and Toy Story 3.

Whether any of this means Skyfall will become the first Bond film to win an acting or directing Oscar is uncertain.

So far the series has picked up a paltry two Academy Awards: for sound effects in Goldfinger and visual effects in Thunderball.

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
News
Sarah Silverman (middle) with sister Reform Rabbi Susan Silverman (right) and sister actress Laura Silverman (left) at Jerusalem's Western Wall for feminist Hanuka candle-lighting ceremony
peopleControversial comedian stages pro-equality Hanukkah lighting during a protest at Jerusalem's Wailing Wall
Arts and Entertainment
The Bach Choir has been crowned the inaugural winner of Sky Arts’ show The Great Culture Quiz
arts + ents140-year-old choir declared winner of Sky Arts' 'The Great Culture Quiz'
Life and Style
food + drink
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Finance Director

£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...

Recruitment Genius: Medico-Legal Assistant

£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...

Ashdown Group: (PHP / Python) - Global Media firm

£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...

The Jenrick Group: Quality Inspector

£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...

Day In a Page

Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Could cannabis oil reverse the effects of cancer?

Could cannabis oil reverse effects of cancer?

As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

The Interview movie review

You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
Serial mania has propelled podcasts into the cultural mainstream

How podcasts became mainstream

People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
Jesus Christ has become an unlikely pin-up for hipster marketing companies

Jesus Christ has become an unlikely pin-up

Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
Rosetta space mission voted most important scientific breakthrough of 2014

A memorable year for science – if not for mice

The most important scientific breakthroughs of 2014
Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

Christmas cocktails to make you merry

Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
5 best activity trackers

Fitness technology: 5 best activity trackers

Up the ante in your regimen and change the habits of a lifetime with this wearable tech
Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

Paul Scholes column

It's a little-known fact, but I have played one of the seven dwarves
Fifa's travelling circus once again steals limelight from real stars

Fifa's travelling circus once again steals limelight from real stars

Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
Frank Warren column: 2014 – boxing is back and winning new fans

Frank Warren: Boxing is back and winning new fans

2014 proves it's now one of sport's biggest hitters again
Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

Jeb Bush vs Hillary Clinton

Karen Tumulty explores the power dynamics of the two first families
Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

Stockholm is rivalling Silicon Valley

The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

Crucified Santa: Urban myth refuses to die

The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

The Boy in the Dress: On set with the stars

Walliams' story about a boy who goes to school in a dress will be shown this Christmas