Skyfall breaks box office records (but is it just the result of sky-high ticket prices?)

 

Some dared to call it the best James Bond film yet. Now Skyfall has become the highest-grossing film of all time at the UK box office, surpassing James Cameron’s 3D epic Avatar.

Daniel Craig’s third Bond adventure surpassed Avatar’s record of just over £94m – which it took 11 months to accumulate in 2009 – in just 40 days. It has now taken a total of £94,277,612.

With the 23rd film in the official Bond series being released only in conventional 2D form – meaning ticket prices are usually several pounds cheaper than 3D – it also appears that more people have seen the Sam Mendes-directed spy thriller than Cameron’s sci-fi landmark. Avatar took 90 per cent of its box office revenues from 3D and IMAX screenings.

“Potentially more eyeballs might have seen the film because it’s not a 3D film,” said a spokesperson for the British Film Institute (BFI). “It absolutely has been capturing people’s imagination.”

But with inflation meaning that cinema revenues naturally increase as the years go by due to ever-increasing ticket prices, some film critics argue that such records are not as ground-breaking as they might seem.

In 2001 the average cinema ticket price was £4.14, compared to £6.06 in 2011, according to the Cinema Exhibitors’ Association. Meanwhile the average cost of a 3D ticket last year was £7.83.

For this reason the BFI compiles box office figures adjusted for inflation in order to calculate a truer reflection of a film’s popularity, and according to the report it issued last year Skyfall  still needs to take several more million pounds before it can definitively be called the most successful movie in British cinema-going history, a position Avatar still holds (just) with £98.2m as of 2010/11.

Such nit-picking over the merits of the record did not bother Skyfall producers Michael G Wilson and Barbara Broccoli, however – they are unlikely to be fretting over the latest RPI or CPI indexes released by the Office for National Statistics.

The pair thanked British movie audiences today, saying they were “overwhelmed with gratitude to the cinema-going audiences in the UK who have made Skyfall the highest grossing film of all time.”

Peter Taylor, Managing Director of Sony Pictures Releasing UK, said the film’s success was a fitting way to celebrate the iconic character’s 50th anniversary.

“We’re delighted that cinema-goers have so enthusiastically embraced Skyfall in such an incredible way.”

The film had already racked up various other commercial records. It achieved the best opening weekend figures for any Bond film – taking £20.1m – though it  fell short of Harry Potter and the Deathly Hallows Part 2 and Toy Story 3.

Whether any of this means Skyfall will become the first Bond film to win an acting or directing Oscar is uncertain.

So far the series has picked up a paltry two Academy Awards: for sound effects in Goldfinger and visual effects in Thunderball.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA special investigation by Andy McSmith
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Ashdown Group: Front-End UI Application Developer

£30000 - £40000 per annum + Benefits: Ashdown Group: Front-End UI Application ...

Recruitment Genius: Digital Account Executive

£18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...

Recruitment Genius: Service Engineers - Doncaster / Hull

£27000 per annum: Recruitment Genius: Domestic Service Only Engineers are requ...

Recruitment Genius: Employability / Recruitment Adviser

£23600 - £27500 per annum: Recruitment Genius: The Employability Service withi...

Day In a Page

Where the spooks get their coffee fix: The busiest Starbucks in the US is also the most secretive

The secret CIA Starbucks

The coffee shop is deep inside the agency's forested Virginia compound
Revealed: How the Establishment closed ranks over fallout from Loch Ness Monster 'sighting'

How the Establishment closed ranks over fallout from Nessie 'sighting'

The Natural History Museum's chief scientist was dismissed for declaring he had found the monster
One million Britons using food banks, according to Trussell Trust

One million Britons using food banks

Huge surge in number of families dependent on emergency food aid
Excavation at Italian cafe to fix rising damp unearths 2,500 years of history in 3,000 amazing objects

2,500 years of history in 3,000 amazing objects

Excavation at Italian cafe to fix rising damp unearths trove
The Hubble Space Telescope's amazing journey, 25 years on

The Hubble Space Telescope's amazing journey 25 years on

The space telescope was seen as a costly flop on its first release
Did Conservative peer Lord Ashcroft quit the House of Lords to become a non-dom?

Did Lord Ashcroft quit the House of Lords to become a non-dom?

A document seen by The Independent shows that a week after he resigned from the Lords he sold 350,000 shares in an American company - netting him $11.2m
Apple's ethnic emojis are being used to make racist comments on social media

Ethnic emojis used in racist comments

They were intended to promote harmony, but have achieved the opposite
Sir Kenneth Branagh interview: 'My bones are in the theatre'

Sir Kenneth Branagh: 'My bones are in the theatre'

The actor-turned-director’s new company will stage five plays from October – including works by Shakespeare and John Osborne
The sloth is now the face (and furry body) of three big advertising campaigns

The sloth is the face of three ad campaigns

Priya Elan discovers why slow and sleepy wins the race for brands in need of a new image
How to run a restaurant: As two newbies discovered, there's more to it than good food

How to run a restaurant

As two newbies discovered, there's more to it than good food
Record Store Day: Remembering an era when buying and selling discs were labours of love

Record Store Day: The vinyl countdown

For Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
Usher, Mary J Blige and Will.i.am to give free concert as part of the Global Poverty Project

Mary J Blige and Will.i.am to give free concert

The concert in Washington is part of the Global Citizen project, which aims to encourage young people to donate to charity
10 best tote bags

Accessorise with a stylish shopper this spring: 10 best tote bags

We find carriers with room for all your essentials (and a bit more)
Paul Scholes column: I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England

Paul Scholes column

I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England
Jessica Ennis-Hill: 'I just want to give it my best shot'

Jessica Ennis-Hill: 'I just want to give it my best shot'

The heptathlete has gone from the toast of the nation to being a sleep-deprived mum - but she’s ready to compete again. She just doesn't know how well she'll do...