Smokeless smoking is in the air

A new cigarette, said to be safer and almost smoke-free, will be marketed next year in the United States.

Faced with increasingly hostile attacks from anti-smoking groups and lawsuits from the victims of smoking, the American tobacco industry has decided to launch the ''reduced risk'' cigarette - even though it is similar to a brand that failed miserably six years ago because smokers did not like its flavour.

The new cigarette does not produce most of the cancer-causing tars that normal cigarettes do, and has an inoffensive odour, according to the R J Reynolds Company, which will be the first to market the brand next year. But it is likely to attract severe criticism from anti-smoking groups because it contains as much nicotine as normal cigarettes.

R J Reynolds says 95 per cent of the second-hand smoke produced by normal cigarettes is eliminated. In the last two years, 700 US cities and counties have introduced smoking bans in workplaces and restaurants because of the dangers of passive smoking. As yet, R J Reynolds is not making any detailed health claims because it does not have sufficient evidence to back them up. ''We cannot call this a safer cigarette,'' a spokesman said. ''We are concentrating on describing it as a product with fewer active compounds.''

R J Reynolds, America's second-largest tobacco company, with 30 per cent of the US cigarette market, has called the new brand ''Eclipse''. The company hopes it will shut out the competition, especially from the largest tobacco company, Philip Morris, which produces Marlboro and has 42 per cent of the $50bn ( pounds 32bn) market. Philip Morris is expected to launch its own ''safer'' cigarette at the end of next year.

The key difference in the new brand is at the lighted end. The first half-inch of the cigarette is a piece of charcoal wrapped in a fibreglass insulator. The charcoal burns at 900C - about the same as the flame on a normal cigarette - but because it is enclosed in the insulator it does not set the tobacco on fire. Instead, as the smoker inhales, the charcoal superheats the air, which then passes over the tobacco in the cigarette, carrying the flavour and the nicotine. The air then passes through a filter in the normal way. But there is little if any smoke and the cigarette does not burn down at all.

Burning issue, page 11

Suggested Topics
News
people And here is why...
Voices
voicesBy the man who has
Sport
Arsene Wenger tried to sign Eden Hazard
footballAfter 18 years with Arsenal, here are 18 things he has still never done as the Gunners' manager
Life and Style
The new Windows 10 Start Menu
tech
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
Kristen Stewart and Robert Pattinson star in The Twilight Saga but will not be starring in the new Facebook mini-movies
tvKristen Stewart and Stephenie Meyer will choose female directrs
News
More than 90 years of car history are coming to an end with the abolition of the paper car-tax disc
newsThis and other facts you never knew about the paper circle - completely obsolete today
Arts and Entertainment
Hilary North's 'How My Life Has Changed', 2001
books(and not a Buzzfeed article in sight)
Arts and Entertainment
There has been a boom in ticket sales for female comics, according to an industry survey
comedyFirst national survey reveals Britain’s comedic tastes
Arts and Entertainment
Twerking girls: Miley Cyrus's video for 'Wrecking Ball'
arts + ents
Arts and Entertainment
Ed Sheeran performs at his Amazon Front Row event on Tuesday 30 September
musicHe spotted PM at private gig
News
people'I’d rather have Fred and Rose West quote my characters on childcare'
News
Kim Jong Un gives field guidance during his inspection of the Korean People's Army (KPA) Naval Unit 167
newsSouth Korean reports suggest rumours of a coup were unfounded
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

QA/BA - Agile

£400 Per Day: Clearwater People Solutions Ltd: Our client are currently seekin...

Primary Supply Teacher

£121 - £142 per day: Randstad Education Luton: Primary supply teacher Hertford...

KS1 & KS2 Teacher

£115 - £130 per day: Randstad Education Luton: We are looking for infants and...

Secondary Trained Teachers for the watford area

£120 - £130 per day: Randstad Education Luton: Qualified secondary teachers - ...

Day In a Page

Ebola outbreak: The children orphaned by the virus – then rejected by surviving relatives over fear of infection

The children orphaned by Ebola...

... then rejected by surviving relatives over fear of infection
Pride: Are censors pandering to homophobia?

Are censors pandering to homophobia?

US film censors have ruled 'Pride' unfit for under-16s, though it contains no sex or violence
The magic of roundabouts

Lords of the rings

Just who are the Roundabout Appreciation Society?
Why do we like making lists?

Notes to self: Why do we like making lists?

Well it was good enough for Ancient Egyptians and Picasso...
Hong Kong protests: A good time to open a new restaurant?

A good time to open a new restaurant in Hong Kong?

As pro-democracy demonstrators hold firm, chef Rowley Leigh, who's in the city to open a new restaurant, says you couldn't hope to meet a nicer bunch
Paris Fashion Week: Karl Lagerfeld leads a feminist riot on 'Boulevard Chanel'

Paris Fashion Week

Lagerfeld leads a feminist riot on 'Boulevard Chanel'
Bruce Chatwin's Wales: One of the finest one-day walks in Britain

Simon Calder discovers Bruce Chatwin's Wales

One of the finest one-day walks you could hope for - in Britain
10 best children's nightwear

10 best children's nightwear

Make sure the kids stay cosy on cooler autumn nights in this selection of pjs, onesies and nighties
Manchester City vs Roma: Five things we learnt from City’s draw at the Etihad

Manchester City vs Roma

Five things we learnt from City’s Champions League draw at the Etihad
Martin Hardy: Mike Ashley must act now and end the Alan Pardew reign

Trouble on the Tyne

Ashley must act now and end Pardew's reign at Newcastle, says Martin Hardy
Isis is an hour from Baghdad, the Iraq army has little chance against it, and air strikes won't help

Isis an hour away from Baghdad -

and with no sign of Iraq army being able to make a successful counter-attack
Turner Prize 2014 is frustratingly timid

Turner Prize 2014 is frustratingly timid

The exhibition nods to rich and potentially brilliant ideas, but steps back
Last chance to see: Half the world’s animals have disappeared over the last 40 years

Last chance to see...

The Earth’s animal wildlife population has halved in 40 years
So here's why teenagers are always grumpy - and it's not what you think

Truth behind teens' grumpiness

Early school hours mess with their biological clocks
Why can no one stop hackers putting celebrities' private photos online?

Hacked photos: the third wave

Why can no one stop hackers putting celebrities' private photos online?