Snoopy consigns Bic Mac to the bin
Saturday 03 October 1998
As part of its strategy for boosting business during the recession the McDonald's fast food chain has been offering the Snoopy toys for a knockdown price of HK$6 (45p) to buyers of its "Big Value Meals".
Each day a new Snoopy model is on offer. On Thursday, for example, there was a "China Snoopy" to commemorate China's National Day. Next Tuesday there will be a "Hong Kong Snoopy" to mark the start of the Mid-Autumn festival, which used to be characterised by the distribution of mooncakes, but now seems destined to be awash with Big Macs.
The craze shows no sign of abating. In its wake it has provoked violence, arrests, vast queues and heartbreak, as well as unprecedented heaps of wasted food.
At one outlet a customer was detained after punching a McDonald's branch manager who was trying to resolve a queue-jumping dispute. A photographer trying to record Snoopy frenzy was attacked by customers. Police have mobilised to guard Hong Kong's many McDonald's outlets.
Meanwhile, parents have been reporting problems dealing with distraught children who have queued at the outlets only to find that Snoopy stocks have run out.
A letter writer to the South China Morning Post yesterday recalled how "against my advice, my son went to a McDonald's outlet after school and called me in despair when he learned the toys were sold out".
But the true Hong Kong entrepreneurial spirit has not been swamped entirely. Hardened Snoopy dealers have joined the queues and emerged with Snoopys, which they are offering at something like 10 times the official price.
Despite the turmoil in financial markets, there seems to be no shortage of buyers.
- 1 The BBC has just done more to eradicate ‘terrorism’ than all our wars since 9/11
- 2 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 3 Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
- 4 Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
- 5 Grumpy Roald Dahl letter warning student to 'eschew beastly adjectives' rediscovered after 35 years
King Salman: Just five days in, Saudi Arabia's new king has already overseen a beheading
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Mystery man who gave mum heart-warming note on train 'wanted to put a smile on her face'
Michelle Obama highlights harsh restrictions faced by Saudi women after meeting King Salman without wearing a headscarf
Chilling drone footage captures Auschwitz ahead of 70th anniversary of liberation
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Negotiable: Tradewind Recruitment: This post arises as a result of the need to...
£120 - £150 per annum: Tradewind Recruitment: I am recruiting on instruction o...
£70000 per annum: Ashdown Group: Head of Finance - Financial Controller - Fina...
£24000 - £28000 per annum + benefits: Ashdown Group: Marketing Executive - Wim...