Wrigley, the American firm which dominates the market for the 13 million sticks of gum chewed in Britain every day, confirmed it is working on ways of re-engineering its product into a less sticky, bio-degradable alternative.
It is part of a new drive by confectioners, scientists and litter campaigners to cut down on the sticky business of discarded gum, which costs pounds 158m a year to clear off the nation's pavements.
In a separate project, Manchester-based scientists are in the early stages of researching street cleaners which use microwaves or lasers in the battle against spent gum.
Philip Hamilton, Wrigley's managing director, told PA News: "We have an in-house team who are looking at ingredients which will make gum less adhesive. We are also exploring gum which will break down over a period of time... but we don't expect to have a finished product for five to 10 years."Reuse content