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Stores warned on 'fresh' bread

Frozen bread cannot be considered fresh, trading standards officers said. They are to issue new guidelines next month on the way supermarkets must describe their bread baked in-store.

The Local Authority Co-ordinating Body on Trading Standards is worried that consumers could be misled into thinking that all such loaves "fresh- baked", "oven-fresh", "freshly baked here today"are prepared from beginning to end on the premises.

An officials suggested some supermarkets were misleading their customers.