The pre-election campaign, devised by the M&C Saatchi agency, gained more national press coverage than any other promotion in the last three years. The advertisements, which included pictures of the Labour leader Tony Blair with superimposed red eyes, have topped the poll. Wonderbra was second and Labour's "Same Old Tory Lies" campaign came sixth.
Martin Loat, managing director of Propeller Marketing Communications, which conducted the survey, said: "Like it or loathe it, the Demon Eyes icon was a stunning advertising image that captured the public imagination."Reuse content