The lure of luxury paper
Wednesday 03 November 1999
Smythson of Bond Street, the Queen's stationers, believes that modern modes of communication have in fact boosted the popularity of upmarket stationery. The handwritten letter has become all the more special, and people mind about the quality of paper they write on.
Kristin Altern, manager of Smythson's bespoke stationery salon, said yesterday: "Our sales and orders are up significantly. We have a lot of customers in their 20s and early 30s who want something a bit different but special."
Smythson, founded in 1887, has produced a millennium collection including calfskin-bound notebooks in which to plan your party and millennium resolution notebooks. It also has a "millennium bug" range with a special scarab logo die-stamped in silver. A set of 10 correspondence cards and envelopes costs pounds 22.
Henrietta McCausland, director of The Grosvenor Stationery Company in London, caters for the aristocracy but also has a growing clientele of middle-class professional customers who "like to look good at all times".
She said: "The way Bill Gates talks you would think the hand-written letter had already died a death. That's far from the truth. Good quality paper, hand-made envelopes and elegant printing still have an enormous appeal."
- 1 Stolen Instagram photo sells for $90,000
- 2 Before you complain about your GP, this is what you need to know about actually doing the job
- 4 'Don't blame all men for rape' campaign backfires spectacularly
- 5 Charlie Charlie Challenge explained: not a Mexican demon being summoned — it's gravity
UK's biggest male rape charity Survivors UK has state funding slashed to zero despite 120% rise in men reporting sexual violence and seeking help
Priest warns pupils the 'Charlie Charlie Challenge' is 'demonic activity'
'Don't blame all men for rape' campaign backfires spectacularly
Iran launches anti-Isis cartoon competition 'to expose true nature of Islamic State'
Fifa corruption arrests: Sepp Blatter 'quite relaxed' and confident he is 'not involved'
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
The day that Britain resigned as a global power
SNP fury as HS2 finds 'no business case' for taking fast train service to Scotland
Australian man punched in the face for defending Muslim women from abuse on train
A nation of inequality: How the UK is failing to feed its most vulnerable people
David Starkey 'tells Amal Clooney to shut up and stop over-promoting human rights'
£20000 - £30000 per annum: Recruitment Genius: A multi-skilled engineer with a...
£17000 - £21000 per annum: Recruitment Genius: Engineers for field & bench ser...
£30000 - £40000 per annum: Recruitment Genius: A fantastic opportunity for a t...
£35000 - £50000 per annum: Recruitment Genius: This global provider of call ce...