The lure of luxury paper
Wednesday 03 November 1999
Smythson of Bond Street, the Queen's stationers, believes that modern modes of communication have in fact boosted the popularity of upmarket stationery. The handwritten letter has become all the more special, and people mind about the quality of paper they write on.
Kristin Altern, manager of Smythson's bespoke stationery salon, said yesterday: "Our sales and orders are up significantly. We have a lot of customers in their 20s and early 30s who want something a bit different but special."
Smythson, founded in 1887, has produced a millennium collection including calfskin-bound notebooks in which to plan your party and millennium resolution notebooks. It also has a "millennium bug" range with a special scarab logo die-stamped in silver. A set of 10 correspondence cards and envelopes costs pounds 22.
Henrietta McCausland, director of The Grosvenor Stationery Company in London, caters for the aristocracy but also has a growing clientele of middle-class professional customers who "like to look good at all times".
She said: "The way Bill Gates talks you would think the hand-written letter had already died a death. That's far from the truth. Good quality paper, hand-made envelopes and elegant printing still have an enormous appeal."
- 1 Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
- 2 JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
- 3 The West has it totally wrong on Lee Kuan Yew
- 4 #FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
- 5 Jeremy Clarkson calls on trolls to leave producer Oisin Tymon alone: 'None of this is his fault'
Germanwings crash: Police make 'significant discovery' at home of co-pilot Andreas Lubitz
Andreas Lubitz: Who is Germanwings co-pilot who 'locked out captain and crashed flight 9525'?
#FreeTheNipple: Women in Iceland bare breasts in solidarity with trolled student
Russia unveils plans for high speed railway and superhighway to connect Europe and America
Cate Blanchett loses temper during interview: 'That's your f**king question?'
Nigel Farage brands LGBT activists 'filth' and 'scum' and accuses them of scaring away his children after they invade his local pub
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
JK Rowling responds to fan tweeting she 'can't see' Dumbledore being gay
Russia threatens Denmark with nuclear weapons if it tries to join Nato defence shield
Jeremy Clarkson sacked live: Alan Yentob 'wouldn't rule out' ex Top Gear host's BBC return
Germanwings plane crash live: Andreas Guenter Lubitz intentionally crashed flight 9525 into the Alps in act of mass murder and suicide – latest
£20000 - £45000 per annum: Recruitment Genius: This company is in the serviced...
£25000 - £40000 per annum: Recruitment Genius: This company is in the serviced...
£12000 - £30000 per annum: Recruitment Genius: his is a unique opportunity to ...
£30000 - £35000 per annum: Recruitment Genius: Summarises financial status by ...