The Mars today is moreish in every way
Thursday 10 September 1992
Mars is relaunching its standard-sized bar with a pounds 2m advertising campaign and a new slogan: 'Now there's more to Mars.' Paying little heed to healthy eating trends and warnings from industry experts that snackers are moving away from 'big, heavy, gungie, sugary eats', Mars has increased the weight of its 'smoother and creamier' treat by 6 per cent to 65g.
Mars yesterday denied that it feared for the future of the Bar. 'We have made it 6 per cent bigger. We have made it richer. Recent research shows a clear preference for a bigger portion size. This is a successful product.' Snack-bar analysts were wondering why Mars wanted to fix something that it claimed wasn't broke.
Mars has also enhanced the flavour and says the taste is 'now even better'. This echoes the remarks made by Coca-Cola's management, whose decision to tinker with the taste of Coke went down as one of the greatest marketing fiascos of modern times.
'The best has been made even better', Coke boasted, three months before an outraged public forced a return to the original flavour.
- 1 Rowan Atkinson to sell £10 million McLaren 'supercar' he crashed into a tree and a lamppost
- 2 The truth about 'girl things': Three cheers for Heather Watson's honesty
- 3 Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
- 4 Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
- 5 Men behaving badly: Urinating while standing, 'manspreading' and the gendering of selfishness
Man who held up 'hire me' sign at Waterloo station returns a year later with 'I'm hiring' sign
Edgar Froese dead: Tangerine Dream founder dies aged 70
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Syrian refugee child beaten by Istanbul Burger King manager for eating customer’s leftover food
Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign
British Muslim leaders outraged after Eric Pickles says followers of Islam should 'prove their identity'
UK terror fears: My jihadist son returned from Syria mentally scarred – now he is being ignored
Nigel Farage: NHS might have to be replaced by private health insurance
Billy Crystal: 'Stop shoving gay sex scenes in my face'
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
French court convicts three over homophobic tweets, in case hailed as a 'significant victory' by LGBT rights campaigners
Excellent Salary : Austen Lloyd: OXFORD - REGIONAL FIRM - An excellent opportu...
Super Package: Austen Lloyd: BRISTOL - SENIOR CLINICAL NEGLIGENCE - An outstan...
£15000 - £50000 per annum: Recruitment Genius: Fantastic opportunities are ava...
Negotiable: Recruitment Genius: A Compute Engineer is required to join a globa...