The real thing gets its bottle back

Click to follow
The Independent Online
The real thing gets its bottle back

The real thing is back. Glass Coca-Cola bottles in their original shape are returning to Britain for the first time in 20 years.

A brand new 330ml bottle will be on sale in selected bars and clubs during the next few weeks, with distribution widening over the year. A spokeswoman for the company said the move came after research "confirmed that consumers still see drinking from the glass bottle as the 'ultimate' way of enjoying Coca-Cola". The classic bottle was withdrawn from Britain in the Seventies when recycling was not widely available. To celebrate its reappearance, there will be an exhibition at the Design Museum, central London, featuring pictures of famous, and infamous, figures drinking from the Coca-Cola bottle - including the Cuban President, Fidel Castro (above).

Comments