Neil Kinnock spawned the term "Folletting" after he engaged image consultant, and now Labour MP, Barbara Follett to give him and his shadow cabinet a makeover for the 1992 general election. His hair was given a crop and he was coached on a punchier despatch box style of delivery for TV.
Tony Blair has effortlessly adapted image advice to please all of the people all of the time. He is equally convincing wearing earthy suits for meeting the people to power dressing for the world stage. He now has an empathetic conversational style and has adopted a stammer to simulate spontaneity.Reuse content