Tories set to spend pounds 7m on election drive - News - The Independent

Tories set to spend pounds 7m on election drive

The election campaign will move into a New Year gear next month, with Labour warning local activists that the Tories are planning a pounds 7m propaganda drive from 6 January.

A letter sent out to party volunteers in Labour's target marginal constituencies says: "This will be a massive campaign which will lie about Labour and lie about their own record in government. And it will have an effect."

The Conservatives are said to have booked thousands of poster sites to carry permanent displays through to the election, which will be held between the end of February and 1 May. Fearing the impact of the Tories' expensive campaign, Labour is planning a pre-emptive strike, with a cost-cutting leaflet drop concentrated on non-Tory households identified by canvas returns. Labour's problem is that it has not got a clue as to what the Conservative posters will be saying. It is hoping for a leak on the attack.

The Conservatives' strategic themes are known to be Blair and tax, a repeat of the successful formula used during the last election: Kinnock and tax. In that campaign, Neil Kinnock's record of mind-changes - from Europe through to nuclear disarmament - cast doubt on his trustworthiness. Labour's shadowBudget was used to bolster the line that Mr Kinnock was planning to drop a "tax bombshell" on middle-income voters.

The up-dated version continues to argue that Labour will drop a tax bombshell, if only to finance spending commitments that have been totted up to pounds 30bn by civil servants working to definitions set by Conservative ministers. It is thought that Mr Blair is reluctant to approve any threat to increase tax rates for the wealthy, for fear of giving the Tories ammunition.

As for the personal attack on Mr Blair, ministers argue that he, too, is not to be trusted because he once contested a general election on a manifesto urging withdrawal from the European Economic Community, and was once a supporter of the Campaign for Nuclear Disarmament.

The trouble for the Conservatives is that following Mr Major's promises during the last election, and his record since, they are no longer trusted on taxation. The voters trust Mr Blair much more than they trusted Mr Kinnock.

A Labour leadership source said yesterday that they would reply positively to the negative message. But each response will contain a sideswipe against the Tories: arguing that Labour stands for the future, as opposed to the past; that it will fight for the many, not the few who have thrived under the Conservatives; and that it will offer strong leadership, rather than the weakness seen in Mr Major.

News
John Travolta is a qualified airline captain and employed the pilot with his company, Alto
people'That was the lowest I’d ever felt'
Life and Style
healthIt isn’t greasy. It doesn’t smell. And moreover, it costs nothing
News
peopleThe report and photo dedicated to the actress’s decolletage has, unsurprisingly, provoked anger
Property
Home body: Badger stays safe indoors
property
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
The programme sees four specialists creating what they believe are three perfect couples, based on scientific matchmaking. The couples will not meet until they walk down the aisle together
tvUK wedding show jilted
Arts and Entertainment
US pop diva Jennifer Lopez sang “Happy Birthday” to Gurbanguly Berdimuhamedow, president of Turkmenistan
musicCorporate gigs become key source of musicians' income
Arts and Entertainment
You've been framed: Henri Matisse's colourful cut-outs at Tate Modern
artWhat makes a smash-hit art show
Arts and Entertainment
While many films were released, few managed to match the success of James Bond blockbuster 'Skyfall'
filmsDaniel Craig believed to be donning skis as 007 for first time
Sport
Mikel Arteta pictured during Borussia Dortmund vs Arsenal
champions league
Voices
Yes supporters gather outside the Usher Hall, which is hosting a Night for Scotland in Edinburgh
voicesBen Judah: Is there a third option for England and Scotland that keeps everyone happy?
Arts and Entertainment
Pulp-fiction lover: Jarvis Cocker
booksJarvis Cocker on Richard Brautigan
Arts and Entertainment
Robin Thicke and Pharell Williams in the video of the song, which has been accused of justifying rape
music...and he had 'almost no part' in writing it
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Senior QA Engineer - Agile, SCRUM

£35000 - £50000 per annum + benefits: Ashdown Group: Senior QA Engineer (Agil...

Marketing Executive - West Midlands - £28,000

£26000 - £28000 per annum: Ashdown Group: Digital Marketing Executive (SEO, PP...

Retail Business Analyst

£40000 - £50000 Per Annum: Clearwater People Solutions Ltd: Our retail client ...

Senior C++ Developer

£400 - £450 Per Annum possibly more for the right candidate: Clearwater People...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week