The party was founded by Bruno Quintavalle and his mother, Countess Josephine Quintavalle. Despite being known for their anti-abortion stance, except where it would harm the mother's body, they deny the Prolife Alliance is single-issue. They are committed to repeal of the Human Fertilisation and Embryology Act 1990, which permitted development of test-tube-baby research, and the outlawing of assisted-conception techniques where more embryos were created than were immediately returned to the mother's body.
They say "the pro-life cause is the supreme cause", which is why they do not tackle issues favoured by traditional parties such as transport and the economy. They recently suffered a blow when Mohamed Al Fayed withdrew promised funding.Reuse content