BA gets up to snoozing altitude again
Tuesday 19 September 1995
British Airways has turned back the clock 50 years by introducing beds for first-class travellers for the first time since the 1940s.
The 6ft 6in beds, which are part of a relaunched first-class accommodation on long-haul flights, convert from the airline seat which itself is to be sectioned off from the aisle, creating an individual compartment.
However, the airline has shied away from creating the kind of separate individual compartment which was available in the 1940s, because according to market research, this would have been too claustrophobic.
Richard Ayling, British Airways' managing director, said: "Air travel is a bit lonely. People in the survey said they would like to remain as part of the air cabin and not be cut off completely from it."
First-class passengers may have to pay more for this upgrade in facilities, which will be introduced during the next 15 months throughout the whole long-haul fleet. Mr Ayling said: "Our pricing policy is based on what the market can bear. If we see an opportunity for premium pricing, we will take it."
Details of fares will not be announced until the service begins to be introduced early next year. Current first-class fares to Tokyo are pounds 5,136, compared to pounds 3,372 for business and pounds 993 for the cheapest economy seat. The New York fare is pounds 4,188 compared to pounds 2,362 and pounds 288.
The new arrangements are part of a pounds 500m investment by BA spread over three years in an effort to capture extra market share in the lucrative premium travel market which accounts for 15 per cent of BA's passengers, but more than 30 per cent of its revenue.
The service for business travellers is also being improved, with more leg room, a personal video screen, and a new more comfortable seat incorporating an improved tilt mechanism. Improvements in economy class are also in the pipeline, but details will not be announced until late next year.
- 1 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 2 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- 5 Terror threat level raised to severe as PM warns Isis risk could last for decades
Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Botched ice bucket challenge leaves man critically injured after plane drops hundreds of gallons of water
Terror threat level raised to severe as PM warns Isis risk could last for decades
Isis 'A Message in Blood' video shows beheading of Kurdish man in Iraq
Exclusive: We share blame for creating 'jihad generation', says Muslim strategist
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
- < Previous
- Next >
£45000 - £69999 per annum + Benefits + Bonus: Harrington Starr: C# Algo-Develo...
£60000 - £70000 per annum + Benefits + Bonus: Harrington Starr: Senior Data Sc...
£50000 - £80000 per annum + benefits+bonus+package: Harrington Starr: Data Sci...
£350 - £400 Per Day: Clearwater People Solutions Ltd: Our client based in Cent...