Black Action Man is left on the shelf: Author blames race prejudice as macho doll fails to find buyers

THE BLACK version of Action Man, the super-macho doll, is being withdrawn by its makers, Hasbro, because of disappointing sales.

The failure could be due to racial prejudice, but the move could make the doll an expensive collector's item. Tom Stone, Hasbro's only other black Action Man, produced from 1976 and 1979, can fetch up to pounds 500 in mint condition.

Hasbro introduced the black doll last year when relaunching its range with two 'goodies' - Duke and Stalker, one white and one black - and two white 'baddies', Cobra Commander and Snake Eyes.

But Sally ffitch, the product manager, said Stalker - still available at around pounds 19.99 - was being discontinued: 'He has been taken off the market this year because he didn't sell as well as the others.'

Frances Baird, author of Action Man: 1966-1984, said she believed the poor sales reflected racism in Britain. 'I've collected dolls for 40 years and in my experience black children don't want to buy black dolls.'

Action Man, launched as the Moveable Fighting Man in 1966, had a nine-year break when he was taken off the market in 1984. Now his face, - originally based on an amalgam of 20 United States Second World War heroes - is softer, his limp wrists are stronger and his chest has become more beefy.

For a short period he had a girlfriend, but she soon disappeared. So did Talking Commander, who barked out snappy orders: 'Mortar attack] Dig in]' and 'Enemy Aircraft] Action stations]'

The introduction of a black Action Man followed rivals' attempts to reflect racial and sexual diversity. Barbie, the shop-till-you-drop doll, had a black friend, Christie, in 1969 at the height of the US civil rights movement.

Ken, Barbie's boyfriend, apparently came out of the closet last year sporting an ear-ring, diaphanous lilac shirt and leather trousers. But a spokesman for his makers, Mattel, denied that Ken was gay. His camp clothes were, he insisted, simply meant to be trendy.

(Photograph omitted)

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksNow available in paperback
Life and Style
Passing on: George Washington died alert, aware and in his own bed. This is the kind of of death most people would like to have
health
Life and Style
fashion

News
Jeremy Paxman has admitted he is a 'one-nation Tory' and complained that Newsnight is made by idealistic '13-year-olds' who foolishly think they can 'change the world'.
peopleFormer Newsnight presenter is being touted for a brand new role
Arts and Entertainment
Stella Gibson is getting closer to catching her killer
tv
News
Brazilian football legend Pele pictured in 2011
peopleFans had feared the worst when it was announced the Brazil legand was in a 'special care' unit
News
i100(More than you think)
Sport
Brendan Rodgers seems more stressed than ever before as Liverpool manager
FOOTBALLI like Brendan Rodgers as a manager, writes Paul Scholes
News
The Magna Carta
archaeologyContemporary account of historic signing discovered
Extras
indybest

Arts and Entertainment
Stik on the crane as he completed the mural
art
Arts and Entertainment
Phyllis Dorothy James on stage during a reading of her book 'Death Comes to Pemberley' last year
peopleJohn Walsh pays tribute to PD James, who died today
Sport
Benjamin Stambouli celebrates his goal for Tottenham last night
FOOTBALL
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Financial Sales Executives

£19000 - £24000 per annum: Recruitment Genius: Due to our clients continuing s...

Recruitment Genius: Tyre Technician / Mechanic

£15000 - £16800 per annum: Recruitment Genius: A Tyre Technician / Mechanic is...

h2 Recruit Ltd: Internal Sales - Technical Solutions - £26,000 Basic

£26000 per annum: h2 Recruit Ltd: London, Reading , Southend, Aldershot, Luto...

Recruitment Genius: Senior SEO Manager - £30,000 - Manchester City Centre

£30000 per annum: Recruitment Genius: This forward-thinking agency works with ...

Day In a Page

Homeless Veterans Christmas Appeal: ‘We give them hope. They come to us when no one else can help’

Christmas Appeal

Meet the charity giving homeless veterans hope – and who they turn to when no one else can help
Should doctors and patients learn to plan humane, happier endings rather than trying to prolong life?

Is it always right to try to prolong life?

Most of us would prefer to die in our own beds, with our families beside us. But, as a GP, Margaret McCartney sees too many end their days in a medicalised battle
Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night - is that what it takes for women to get to the top?

What does it take for women to get to the top?

Thomas Cook's outgoing boss Harriet Green got by on four hours sleep a night and told women they had to do more if they wanted to get on
Christmas jumper craze: Inside the UK factory behind this year's multicultural must-have

Knitting pretty: British Christmas Jumpers

Simmy Richman visits Jack Masters, the company behind this year's multicultural must-have
French chefs have launched a campaign to end violence in kitchens - should British restaurants follow suit?

French chefs campaign against bullying

A group of top chefs signed a manifesto against violence in kitchens following the sacking of a chef at a Paris restaurant for scalding his kitchen assistant with a white-hot spoon
Radio 4 to broadcast 10-hour War and Peace on New Year's Day as Controller warns of cuts

Just what you need on a New Year hangover...

Radio 4 to broadcast 10-hour adaptation of War and Peace on first day of 2015
Cuba set to stage its first US musical in 50 years

Cuba to stage first US musical in 50 years

Claire Allfree finds out if the new production of Rent will hit the right note in Havana
Christmas 2014: 10 best educational toys

Learn and play: 10 best educational toys

Of course you want them to have fun, but even better if they can learn at the same time
Paul Scholes column: I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season

Paul Scholes column

I like Brendan Rodgers as a manager but Liverpool seem to be going backwards not forwards this season
Lewis Moody column: Stuart Lancaster has made all the right calls – now England must deliver

Lewis Moody: Lancaster has made all the right calls – now England must deliver

So what must the red-rose do differently? They have to take the points on offer 
Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

Cameron, Miliband and Clegg join forces for Homeless Veterans campaign

It's in all our interests to look after servicemen and women who fall on hard times, say party leaders
Millionaire Sol Campbell wades into wealthy backlash against Labour's mansion tax

Sol Campbell cries foul at Labour's mansion tax

The former England defender joins Myleene Klass, Griff Rhys Jones and Melvyn Bragg in criticising proposals
Nicolas Sarkozy returns: The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?

Sarkozy returns

The ex-President is preparing to fight for the leadership of France's main opposition party – but will he win big enough?
Is the criticism of Ed Miliband a coded form of anti-Semitism?

Is the criticism of Miliband anti-Semitic?

Attacks on the Labour leader have coalesced around a sense that he is different, weird, a man apart. But is the criticism more sinister?
Ouija boards are the must-have gift this Christmas, fuelled by a schlock horror film

Ouija boards are the must-have festive gift

Simon Usborne explores the appeal - and mysteries - of a century-old parlour game