Bra adverts 'not offensive'

Bra advertisements in which a model asks, 'or are you just pleased to see me . . ?' are not offensive, a watchdog said yesterday.

The Advertising Standards Authority said it was unlikely to take action, despite receiving about 40 complaints that posters advertising Playtex's Wonderbra exploited women or were offensive.

The Independent Television Commission, which regulates television advertising, is considering about 20 complaints over commercials for Gossard's Ultrabra, which show one woman pulling stuffing out of a rival's bra.