Children's channel CBBC criticised for ‘Girls are girls and boys are boys’ guideline
Friday 24 January 2014
The CBBC has come under fire on Twitter in response to a section of one of its audience guides entitled ‘Girls are girls and boys are boys’.
In ‘A guide to the CBBC audience’, which is publicly available online, girls and boys are described in two separate paragraphs, headed ‘Girls: Emotionally focused’ and ‘Boys: Task focused’, respectively.
According to the authors of the report, girls ‘have a tendency towards manipulation and can be over emotional. Girls have a keen interest in fashion and enjoy listening to popular music.’ Boys, on the other hand, are thought to ‘enjoy achieving goals and completing physical challenges’, and thus ‘for many their football team is a top priority’.
The guide, put together by the Marketing, Communications and Audiences department of the national broadcaster, is designed to clarify what the CBBC audience members ‘care about, how they see life, what entertains them and the changes they go through growing up’. As well as making a clear distinction between the genders, the guide outlines various developmental phases that children go through and how their interests change over time.
One Twitter user commented: ‘Kids, on behalf of all adults, I'm sorry! We think you're way more diverse, intelligent and inspiring than this report’. Other tweeted responses to the gender-related comments include ‘Is this a document from 1901?’, ‘Disgusting!!! Switching off!’ and ‘Social conditioning starts young!’
Television remains the favoured form of entertainment for children in the UK. The latest Child Wise survey revealed that kids and young teenagers in Britain watch an average of more than two and a half hours of television a day, in addition to two hours a day spent on computers and other devices.
At the time of publishing there was no one available at the BBC to date the report or comment on its exact purpose.
However, a BBC spokesperson told The Independent that the logo shown on the criticised guide has been out of use for at least seven years. They stated: "The document under discussion is several years out of date and will be removed shortly."
- 1 'The Fappening': Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
- 2 Frank Lampard equalises for Manchester City against Chelsea: how the internet reacted
- 3 Stamford Hill council removes 'unacceptable' posters telling women which side of the road to walk down
- 4 Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
- 5 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
'The Fappening': Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude pictures' leaked on 4chan weeks after Jennifer Lawrence 'The Fappening' scandal
Scotland could declare independence without referendum, says Alex Salmond
The Fappening: Jennifer Lawrence leaked 4Chan sex video branded 'fake' by forum users
Britain First picture: Photographer 'horrified' after first Afghan policewoman killed by Taliban used for 'ban the burka' campaign
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Archbishop of Canterbury admits doubts about existence of God
£70000 - £80000 per annum: Ashdown Group: Group Head of Marketing and Communic...
Negotiable: Randstad Education Manchester: Level 3 Nursery Nurse required for ...
Negotiable: Randstad Education Manchester: L3 Nursery Nurses urgently required...
Negotiable: Randstad Education Manchester: We have a number of schools based S...