Church press rejects Cerullo's adverts: Fund-raising tactics scandalise the evangelical mainstream

CHURCH newspapers are beginning to reject advertisements from Morris Cerullo, the controversial American evangelist, after revelations of his fund-raising tactics scandalised mainstream evangelicals.

Mr Cerullo has hired the 18,000-seat Earls Court Arena for a 'Mission to London' from 18 to 22 August. The campaign is being heavily advertised on billboards and in the Church press.

But the Baptist Times refused this week to carry a full-page advertisement from Mr Cerullo's organisation claiming that 2,250 people had been healed during his last visit to London. The Anglican Church of England Newspaper and Church Times carried the controversial advertisement after the figure of 2,250 had been changed to 'many'.

However, John Martin, the editor of the Church of England Newspaper, said yesterday that he was reconsidering his paper's policy and would probably carry no more of Mr Cerullo's lucrative advertisements.

Mr Cerullo's claims of miraculous healing remain controversial. But his fundraising letters have been condemned even by many evangelicals who are sympathetic to the idea of divine healing.

One letter, sent out at Easter this year to people who had given generously to previous campaigns, offers to save from hell selected family members of the donor's choice for pounds 5 a time.

The money is to be spent on pamphlets to convert Israeli Jews in preparation for the Second Coming.

'Partner, for only pounds 5.00 we can print, ship, and distribute one book. Our underground distribution network is on the alert - ready and waiting to deliver these books directly to 200,000 Jewish homes.

'God has shown me this will be the greatest outreach to the Jew in our history. More Jews will find the messiah through this outreach than any other we have ever conducted.

'Hear me on this. There will be a direct, one-on-one spiritual correlation between every seed you plant for the salvation of the Jew and . . . one of your unsaved loved ones finding Jesus. The devourer is trying to destroy your family by luring your unsaved loved ones to hell. Know that NOW, we can stop his destruction . . .

'Send me the names of your unsaved sons and daughters, your spouses, your cousins, aunts, uncles - anyone you care about and do not want to see spend eternity in hell.

'If you send in pounds 10 for the salvation of 2 Jews, then I believe God will return to you the salvation of 2 of your family members. God honors his spiritual laws. What you sow is what you harvest. This is what I am believing God for]'

A spokesman for the Chief Rabbi's Office said Dr Jonathan Sacks was 'deeply distressed by missionary tactics specifically targeted against Jews.' The letter has also been widely condemned by other evangelical Christians. The Rev Dr Chris Wright, Principal of All Nations Christian College, denounced it as 'spiritually perverted and pastorally disastrous' in this week's Church of England Newspaper.

The Rev Joel Edwards, of the Evangelical Alliance, described it as 'lacking in theological astuteness. Very very lacking.' The Evangelical Alliance has split deeply over Mr Cerullo's visit, largely on racial lines. A great part of his audience has come from the black-led churches.

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Membership Sales Advisor - OTE £20,000 Uncapped

£15000 - £20000 per annum: Recruitment Genius: The fastest growing fitness cha...

Recruitment Genius: SEO Manager

£25000 - £28000 per annum: Recruitment Genius: They are looking for a white-ha...

Recruitment Genius: Operations and Administration Support Assistant

£16000 - £18000 per annum: Recruitment Genius: One of the UK's leading Solar P...

Recruitment Genius: Customer Support Specialist

£18000 per annum: Recruitment Genius: This organisation is changing the way at...

Day In a Page

Fifa corruption: The 161-page dossier that exposes the organisation's dark heart

The 161-page dossier that exposes Fifa's dark heart

How did a group of corrupt officials turn football’s governing body into what was, in essence, a criminal enterprise? Chris Green and David Connett reveal all
Mediterranean migrant crisis: 'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves,' says Tripoli PM

Exclusive interview with Tripoli PM Khalifa al-Ghweil

'If Europe thinks bombing boats will stop smuggling, it will not. We will defend ourselves'
Raymond Chandler's Los Angeles: How the author foretold the Californian water crisis

Raymond Chandler's Los Angeles

How the author foretold the Californian water crisis
Chinese artist who posted funny image of President Xi Jinping facing five years in prison as authorities crackdown on dissent in the arts

Art attack

Chinese artist who posted funny image of President Xi Jinping facing five years in prison
Marc Jacobs is putting Cher in the limelight as the face of his latest campaign

Cher is the new face of Marc Jacobs

Alexander Fury explains why designers are turning to august stars to front their lines
Parents of six-year-old who beat leukaemia plan to climb Ben Nevis for cancer charity

'I'm climbing Ben Nevis for my daughter'

Karen Attwood's young daughter Yasmin beat cancer. Now her family is about to take on a new challenge - scaling Ben Nevis to help other children
10 best wedding gift ideas

It's that time of year again... 10 best wedding gift ideas

Forget that fancy toaster, we've gone off-list to find memorable gifts that will last a lifetime
Paul Scholes column: With the Premier League over for another year, here are my end of season awards

Paul Scholes column

With the Premier League over for another year, here are my end of season awards
Heysel disaster 30th anniversary: Liverpool have seen too much tragedy to forget fateful day in Belgium

Liverpool have seen too much tragedy to forget Heysel

Thirty years ago, 39 fans waiting to watch a European Cup final died as a result of a fatal cocktail of circumstances. Ian Herbert looks at how a club dealt with this tragedy
Amir Khan vs Chris Algieri: Khan’s audition for Floyd Mayweather may turn into a no-win situation, says Frank Warren

Khan’s audition for Mayweather may turn into a no-win situation

The Bolton fighter could be damned if he dazzles and damned if he doesn’t against Algieri, the man last seen being decked six times by Pacquiao, says Frank Warren
Blundering Tony Blair quits as Middle East peace envoy – only Israel will miss him

Blundering Blair quits as Middle East peace envoy – only Israel will miss him

For Arabs – and for Britons who lost their loved ones in his shambolic war in Iraq – his appointment was an insult, says Robert Fisk
Fifa corruption arrests: All hail the Feds for riding to football's rescue

Fifa corruption arrests

All hail the Feds for riding to football's rescue, says Ian Herbert
Isis in Syria: The Kurdish enclave still resisting the tyranny of President Assad and militant fighters

The Kurdish enclave still resisting the tyranny of Assad and Isis

In Syrian Kurdish cantons along the Turkish border, the progressive aims of the 2011 uprising are being enacted despite the war. Patrick Cockburn returns to Amuda
How I survived Cambodia's Killing Fields: Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape the US

How I survived Cambodia's Killing Fields

Acclaimed surgeon SreyRam Kuy celebrates her mother's determination to escape to the US
Stephen Mangan interview: From posh buffoon to pregnant dad, the actor has quite a range

How Stephen Mangan got his range

Posh buffoon, hapless writer, pregnant dad - Mangan is certainly a versatile actor