Cigarette advertising report 'flawed'
The industry is mounting a counter-offensive against the lobby for a statutory ban, which is being resisted by the Government but was this week endorsed by the Conservative-dominated health committee.
The committee accused the Government of procrastination and said conclusive proof of the link between advertising and consumption was 'in the nature of things, unobtainable'.
According to last year's report by Clive Smee, chief economic adviser at the Department of Health, advertising is a 'significant' incentive to children to start smoking and to adults to increase consumption. However, the Advertising Association is to release its own review of research which it says refutes Mr Smee's findings.
It said yesterday that the Smee report arrived at 'sweeping and unjustified conclusions based on a limited and incomplete review of the evidence'.
Among its criticisms is that the report cited only two references on why children started smoking, against at least 80 available. The association's research review, to be published next week, has a 70- page bibliography.
The Government has given the tobacco industry and its opponents until the end of January to comment on the Smee report.
Advertising industry leaders who met officials from the Department of Health this week included John Ritchie of Collett Dickenson Pearce, the agency behind the Hamlet cigar advertisements.
- 1 Tidal launch: The most pretentious lines from Alicia Keys' valedictory speech
- 3 Katie Hopkins attacked me on Twitter — so I reported her to the police for inciting racial hatred
- 4 Tidal: Jay Z's Spotify rival streaming service criticised for making wealthy artists even richer
- 5 Brixton squat flats now costing up to £3k per month show how out of control rent is in London
Ukip supporters are 55 or older, white and socially conservative, finds British Social Attitudes Report
Street preacher quoting from the Bible fined for calling homosexuality an 'abomination'
Woman filmed launching racist tirade against men on the Tube for speaking in 'own lingo'
The West has it totally wrong on Lee Kuan Yew
David Cameron calls Labour 'hopeless, sneering socialists' while announcing 7-day NHS plans
Revealed: Putin's army of pro-Kremlin bloggers
Negotiable: Recruitment Genius: This leading supplier of compliance software a...
£24000 - £30000 per annum: Recruitment Genius: The Associate System Engineer r...
Negotiable: Recruitment Genius: An Executive Assistant is required to join a l...
£45000 - £50000 per annum + benefits : Ashdown Group: A highly successful, glo...