Coca-Cola targets schools for sales: Vending 'royalty payments' offered to primary headteachers by drinks company
Wednesday 30 June 1993
Coca-Cola & Schweppes Beverages has targeted heads in selected regions to promote the machines as 'the free and easy way to generate extra income for your school'.
The company declined to say how many machines have been installed in primary schools, but claims on its promotional literature that 'many more head teachers take up our free offer every week'. It promises payments which 'could easily add up to as much as pounds 400. Very often it is much more.'
The British Dental Association has written to its district dental officers asking them to alert headteachers to the Coca- Cola promotion and discourage them from taking it up.
Bryan Harvey, scientific adviser to the association, said: 'Heads should ask themselves whether they should be promoting something which is known to be harmful to children.
'If you put sugary, soft drinks on the school site, children will drink them more often during the day, causing their teeth to be continually bathed in sugar. This is known to cause tooth decay.'
Michael Cartwright of the National Association of Headteachers said: 'It is a moral dilemma. It ought not to be necessary to sell Coca-Cola to raise the money you need to run a school, but we did not invent the market-place philosophy.'
Many schools, especially secondary schools, run tuckshops selling sugary food and drinks. But the Coca-Cola promotion is believed to be the first to target primary schools and to advertise the financial incentive to get headteachers' co-operation.
It raises the prospect of other companies - toy, record and computer games manufacturers, for example - using schools as retail outlets by offering a cut of takings.
However, some schools have found the machines were not as lucrative as they had hoped. The head of a south London primary school sent the machine back after finding it needed constant supervision. 'A kid would put money in and then another would walk past and press a button so the buyer would get the wrong drink.
'Or someone would put money in then discover they hadn't got the right change and go off to get it. Meanwhile someone else would insert the extra five pence and get the can. We didn't get as much money as we were led to expect and as that was the whole point we sent it back after six months.'
Leading article, page 21
- 1 Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
- 2 Katie Hopkins and The Sun editor are reported to police for incitement to racial hatred following migrant boat column
- 3 Giorgio Armani criticises the way some gay men dress saying 'a man has to be a man'
Rarest Beanie Baby bought for just £10 at car boot sale could be sold for £62,500 on eBay
Katie Hopkins and The Sun editor are reported to police for incitement to racial hatred following migrant boat column
'Jihadi John': Isis executioner Mohammed Emwazi wanted to wage jihad in Somalia until his friends were betrayed and killed by al-Shabaab
Parma, Missouri: 80 per cent of town's police quit after first black mayor is elected
Australian student Tommy Connolly, 23, adopts his pregnant, homeless 17-year-old cousin to give her a chance at 'a better life'
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate
£16000 - £38000 per annum: Recruitment Genius: Due to continued expansion, an ...
£65000 - £70000 per annum + benefits : Ashdown Group: A long-established, tech...
£60000 - £70000 per annum + benefits : Ashdown Group: A highly successful, glo...
£55000 - £60000 per annum + benefits : Ashdown Group: Experienced Software Dev...