Colourful future for light-sensitive clothes: Fashion innovation no longer seen as a fad
Tuesday 04 May 1993
Sales of Global Hypercolour, a range of heat-sensitive garments produced by Global, a supplier to high street chain stores, have taken the clothing industry by surprise. Last year, Global sold 3.5 million shirts and recorded a pounds 15m turnover.
Now the giants of the industry want to get in on the act. Coats Viyella Apparel has this month launched Sunseeker, a light-sensitive range of clothes.
Sunseeker clothes, which change colour in sunshine, are being stocked by such high street retailers as John Lewis, C & A and House of Fraser.
The range of garments, including T-shirts, sundresses, leggings and shorts, was produced by CV Apparel in a link- up with Matsui, the Japanese firm that developed the technology. The garments are made up in conventional cotton fabrics, then dipped in light-sensitive dyes. CV Apparel is also negotiating licensing deals to apply the process to swimwear and beach towels.
British clothing firms have been slow to recognise the potential of the dyes, first developed in Japan in the Eighties. The view was that light- and heat-sensitive clothing would never be more than a fad.
Peter Dubens, who founded Global with Jonathan Sieff, a member of the Marks & Spencer Sieff family, said heat-sensitive clothes had proved most popular with children and young teenagers.
'The beauty of the shirts is that customers can see them change colour on the spot, in the store,' he said.
- 1 The difference between a migrant and refugee, in one sentence
- 2 Miley Cyrus calls out hypocrisy of women’s nipples being taboo
- 3 Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
- 4 iPhone 5c to be discontinued, no iPhone 6c to replace it
The difference between a migrant and refugee, in one sentence
Spain accused of 'provocation' after letting Russian submarine refuel off Gibraltar
Allonautilus scrobiculatus: World's 'rarest' creature spotted for only the third time ever
Miley Cyrus calls out hypocrisy of women’s nipples being taboo
Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Iain Duncan Smith calls for urgent ESA overhaul as part of drive to cut down welfare costs
£18000 - £30000 per annum: Recruitment Genius: A Sales Executive or Senior Sal...
£40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£22000 per annum: Recruitment Genius: This industry leading company produces h...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...