Colourful future for light-sensitive clothes: Fashion innovation no longer seen as a fad
Tuesday 04 May 1993
Sales of Global Hypercolour, a range of heat-sensitive garments produced by Global, a supplier to high street chain stores, have taken the clothing industry by surprise. Last year, Global sold 3.5 million shirts and recorded a pounds 15m turnover.
Now the giants of the industry want to get in on the act. Coats Viyella Apparel has this month launched Sunseeker, a light-sensitive range of clothes.
Sunseeker clothes, which change colour in sunshine, are being stocked by such high street retailers as John Lewis, C & A and House of Fraser.
The range of garments, including T-shirts, sundresses, leggings and shorts, was produced by CV Apparel in a link- up with Matsui, the Japanese firm that developed the technology. The garments are made up in conventional cotton fabrics, then dipped in light-sensitive dyes. CV Apparel is also negotiating licensing deals to apply the process to swimwear and beach towels.
British clothing firms have been slow to recognise the potential of the dyes, first developed in Japan in the Eighties. The view was that light- and heat-sensitive clothing would never be more than a fad.
Peter Dubens, who founded Global with Jonathan Sieff, a member of the Marks & Spencer Sieff family, said heat-sensitive clothes had proved most popular with children and young teenagers.
'The beauty of the shirts is that customers can see them change colour on the spot, in the store,' he said.
- 1 PlayStation and Xbox hacked by Lizard Squad
- 3 The Grace Dent Christmas Questionnaire
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
PlayStation and Xbox hacked by Lizard Squad
Antonio Martin shooting: Black teenager may have tried to ambush patrolman, says police officer's lawyer
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
Boxing Day snowfall set to push even more bargain-hunters online for sales
The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...
£70000 - £75000 per annum + benefits: Ashdown Group: Marketing Manager/Marketi...