Concern over game adverts
Monday 07 March 1994
The industry watchdog found there were problems with 10 out of 25 publications examined in a 1993 survey.
'Typically, these problems stemmed from advertisements for expensive electrical products featured in computer- games magazines,' the authority said in its annual report. 'Those titles which did give rise to concern will be subject to close scrutiny in 1994.'
The report added: 'We discovered that some publications, reaching readers as young as eight, contained advertisements for products well beyond that age group's average spending capacity. This revived concerns about 'pester power' used on parents.'
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