A woman is being investigated by police after she rode a horse into a branch of Tesco and downed a Pepsi Max as part of a “Neknomination” challenge.
The craze sweeping the internet sees social media users post videos of themselves drinking while carrying out stunts – but it has come in for criticism after the death of a teenager in Ireland was linked to the game.
Video footage posted to YouTube showed Inky Ralph, 21, riding her horse Harvey into a Tesco store in Bishop Auckland, County Durham.
As she enters the shop, Ms Ralph is confronted by a security guard and an announcement calling for the duty manager can be heard.
Remaining on horseback, she drinks from a bottle of Pepsi Max before turning to the camera and nominating her friends – and then the security guard – to complete their own challenge and not “let her down”.
The video ends as Ms Ralph rides out of the store, with an employee shouting: “Are you going to pay for that?”
Speaking to the Northern Echo newspaper, Ms Ralph said: “It was something nobody else had done. It was just harmless fun. Everybody seems to find it really funny.
“I didn't realise how far it would spread and how many people would see it. I have had messages from as far as Australia and people are calling me a legend.”
But Durham police are now arranging to have those involved attend their local station, and said they were speaking to the RSPCA to establish what, if any, offences had been committed.
The most controversial internet crazes
The most controversial internet crazes
Twerking, a mixture of twisting and jerking, has been around since the late 1990s, but its popularity dramatically increased after Miley Cyrus 'twerked' at the 2013 MTV VMA awards with Robin Thicke, prompting fans to upload their own versions on Youtube - we've even had twerking stormtroopers. It's since been accused of corrupting the minds of young people and, last year, 33 students were suspended after making a video of themselves 'twerking' using school equipment.
2/7 Happy Slap
It's been almost a decade since the Happy Slap craze broke out in the UK, but what started out in as a small joke between friends in Lewisham in 2004 eventually became a nationwide phenomenon. Happy Slapping involved a victim being filmed on a camera phone getting slapped. As the craze spread, incidents became more and more vicious and it was linked to a rise in bullying in school playgrounds. In 2008, a teenage girl was sentenced to two years' detention after filming the fatal beating of a man.
Originating in Australia in 2008, the trend of 'planking' swept Britain a year later. The craze, in which people form a straight figure with hands down by their sides, had thousands of participants uploading their efforts on to Facebook. While most were harmless enough, the more daring have been known to plank across railway tracks and between buildings, causing major health concerns. In 2011, a 20-year-old man died after 'planking' on a seven-story building in Australia.
'Tombstoning' emerged in 2012 as a much more dangerous fad. It involved finding the highest rock to leap from, giving jumpers sufficient time to change their body position to resemble a tomb falling into the sea. It was invented initially as a way to keep cool during sizzling temperatures, but as the challenges became more daunting, some experienced horrific injuries as a result of jumping into shallow or rocky waters.
While not as dangerous as other internet fascinations, McDonald's staff are now finding themselves on the receiving end of another internet craze. 'McDiving' started last year and normally comes at the end of an alcohol-fuelled night out, where it is then customary for a 'McDiver' to go to the nearest McDonald's and launch themselves over the counter. McDonald's franchises have even started hiring bouncers at peak times of the day to deal with any mischief makers.
6/7 Gun Selfies
Where it actually came from remains a mystery, but the 'Selfie' remains a popular feature on the internet - it was even named word of the year by Oxford Dictionaries in 2013. However, a number of gangs in America have taken it a step further, posting 'gun selfies' of themselves. Last year, two men were charged for 142 counts of possession of a firearm and were bailed by police after posting numerous photos. The craze has led to several calls for photos to be taken down, with parents fearing that children could try and create their own poses.
7/7 Gallon Smashing
Given that glossy floors are prominent in supermarkets, it would be deemed acceptable to see the occasional person slip over. But this is no accident. Gallon smashing started to appear on Youtube last year and has becoming increasingly popular in the US. It sees agile teenagers throw gallons of milk in the air as well as hurtling themselves on to the ground. However, with the mess, cost and inconvenience that is caused, the 'gallon smashing' craze has seen security stepped up in supermarkets.
Chief Inspector Sue Robinson, of Durham Constabulary, said: “On Monday afternoon police were called by staff at the Tesco store in St Helen Auckland reporting a number of young women had been in the premises, with one of them riding a horse. They allegedly threatened a member of staff before leaving a few minutes later.
“Officers have viewed the in-store security footage as well as the video clip which has been circulating on social media. Those involved are believed to be well-known to both staff at the store and to ourselves and we will be arranging for them to attend their local police station at the earliest opportunity.
“At this stage we are trying to establish what criminal offences might have been committed and discussions have taken place with the RSPCA in regards to the welfare of the horse.
“It goes without saying this was a senseless and foolish thing to do. There were a number of shoppers in the store at the time and it is fortunate no one was hurt.”
A spokesman for Tesco said: “We are aware of the incident and the police are investigating.”
Additional reporting by PA