Dambuster beer advert leaves a bad taste
Friday 18 February 1994
The Carling Black Label advertisement, in which the Anglo-German deckchair dash is accompanied by the Dambusters theme tune, was also attacked for trivialising the heavy loss of life caused by the RAF bombing raid.
The criticism is contained in a ruling by the Independent Television Commission, which launched an investigation after receiving complaints from 33 ITV and Channel 4 viewers. But a spokeswoman for the German embassy in London dismissed the idea that Germans might find the commercial offensive, adding: 'I find it very amusing.'
In the advertisement, German holidaymakers look on as the British character sends his towel bouncing across the pool to land neatly on a deckchair - a parody of the Dambusters mission in which bouncing bombs destroyed a huge dam.
It was the second time Carling Black Label has been criticised for a Dambusters commercial. Restrictions were placed on an advert that featured a goalkeeper deflecting the bouncing bombs as though they were footballs.
An asthma sufferers' charity was reprimanded after its 'distressing' advertisement triggered off an attack in a man. It showed a representation of an asthma attack and then described the seriousness and extent of the disease. After complaints the National Asthma Campaign withdrew the commercial.
- 1 iOS 8 apps and features: eight iPhone settings you need to look at after you install the update
- 2 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 3 'F*ck it, I quit': TV reporter Charlo Greene quits live on air in spectacular fashion
- 4 Scotland could still declare independence – even without referendum, says Alex Salmond
- 5 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Rihanna 'nude photos' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
Khorasan: Muhsin al-Fadhli - the man leading a terror group more feared by US officials than Isis
'F*ck it, I quit': TV reporter Charlo Greene quits live on air in spectacular fashion
Alicia Keys leaks nude photo 'to create a kinder and more peaceful world'
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
£300 - £350 Per Day: Clearwater People Solutions Ltd: Pharmaceutical Computer ...
£70 - £90 per day: Randstad Education Birmingham: Higher Level Teaching Assist...
£50 - £80 per day: Randstad Education Birmingham: Randstad Education is the UK...
£400 - £450 Per Day: Clearwater People Solutions Ltd: Our client is currently ...