Feel-poor factor curtails spending
Monday 26 December 1994
Independent's Christmas poll, conducted by Harris in the week before the holiday, found that nearly half the 1,000
people questioned said they were spending about the same as last year on food, drink and presents.
The young, those under 35, were spending more. But those over 35 were cutting back.
There were wide regional variations: an indication, perhaps, that recession continues to bite more deeply in some areas than others.
People were spending more in the North of England, Scotland and Wales. In London and the South-east, there was less of a willingness to splash out.
There were also significant differences between social groups. Skilled workers were willing to spend, as were single people and those without children.
The most miserly sector is the highest earning social group. Only a quarter of them said that they were willing to pay more this year on Christmas. Half said that they would be spending the same as last year.
But there may be more optimism for post-Christmas sales. Fifty per cent said they would be shopping in them - especially the younger age groups, women, and single people. However, 46 per cent said they were definitely not going. Regionally, there was little variation, except in Wales, where nearly 60 per cent said that they would be shopping over the holiday break.
East Anglian shoppers -and couples - were the most unlikely to be going to the sales.
- 2 Maisie Williams has an excellent message for one confused fan
- 4 Tampon tax scrapped in Canada after petition convinces conservative government
- 5 Kate Moss on the naked Calvin Klein shoot and the obsession that ended her relationship
Saudi Arabia mosque bombing: Two volunteer security guards hailed as heroes for stopping Isis suicide bomber reaching worshippers
Maisie Williams has an excellent message for one confused fan
Archaeologists discover 2,400-year-old gold bongs in Russia
Tampon tax scrapped in Canada after petition convinces conservative government
Migrants in Kos: Photos show real tragedy after British tourists complain of 'awkward' holidays
EU referendum: David Cameron's rules are a 'democratic disgrace', says French-born Scottish politician set to be denied a vote
British tourists complain that impoverished boat migrants are making holidays 'awkward' in Kos
A nation of inequality: How the UK is failing to feed its most vulnerable people
Australian man punched in the face for defending Muslim women from abuse on train
David Starkey 'tells Amal Clooney to shut up and stop over-promoting human rights'
EU referendum: David Cameron to deny EU migrants and under-18s the chance to vote
£16500 - £18500 per annum: Recruitment Genius: One of the leading Mercedes-Ben...
£27500 - £35000 per annum: Recruitment Genius: This is an exciting opportunity...
£19500 - £23500 per annum: Recruitment Genius: Experienced B2B Telemarketer wa...
Negotiable: Recruitment Genius: This global company are looking for two Showro...