Finding time for 'sound' buying Spare

ETHICAL SHOPPING may be ideologically sound but it requires more determination, time and effort than a visit to the local supermarket.

It would have been easier to track down cheap strawberries at Wimbledon yesterday than find a pack of Little Salkeld Organic Granarius flour or a bottle of Bio-D washing-up liquid in London. Wholefood stores had either never heard of the products or stocked them infrequently.

At Freshlands in Old Street, classical music played as shoppers browsed around the softly-lit shelves stocked with additive-free groceries in minimal packaging. Most either had time on their hands or worked nearby and had nipped out at lunchtime.

Elaine Webb, 30, a solicitor, said she avoided products from companies with bad environmental records. 'I will buy household cleaning products which are chlorine-free. I don't mind putting in more elbow grease to use something milder,' she added.

A scientist who gave his name as Fred, said: 'If someone told me a company was environmentally unfriendly I would probably avoid buying anything from them. There's always the issue of how much time you have to spare, although I don't mind paying more for green products.'

Eva Hynes, 47, of Wimbledon, studying acupuncture, held a bag of sprouting beans as she said that she felt much healthier since switching to a macrobiotic diet 15 years ago. 'I try to buy things that haven't been tested on animals. I'll buy organic fruit and vegetables, and I always buy environmentally-friendly soaps and household cleaners with biodegradable packaging. I don't go to supermarkets because they don't sell what I want.'

Over at Safeway, health and value for money were the dominant concerns. Robin Langton, 21, a student, who had bottled beer and a French loaf made with bleached white flour, said that his purchases were determined by the convenient location of the store.

Brian Johnston, 34, a dance teacher, tried 'to shop with a conscience'. He went for low-fat milk, avoided buying tuna in case dolphins were killed in the nets, and boycotted South African products.

Suggested Topics
Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Senior Digital Marketing Consultant

£28000 - £45000 per annum: Recruitment Genius: A Senior Digital Marketing Cons...

Recruitment Genius: Assistant Stores Keeper

£16640 - £18500 per annum: Recruitment Genius: An Assistant Stores Keeper is r...

Recruitment Genius: Claims Administrator

£16000 - £18500 per annum: Recruitment Genius: This is an excellent opportunit...

Recruitment Genius: Software Developer - C# / ASP.NET / SQL

£17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

Day In a Page

Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power
Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

The price to be paid for challenging the rule of extremists

A revolution now 'consuming its own children'
Welcome to the world of Megagames

Welcome to the world of Megagames

300 players take part in Watch the Skies! board game in London
'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

Charlotte Gainsbourg on 'Nymphomaniac'

Starring in one of the most explicit films ever
Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

Robert Fisk in Abu Dhabi

The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

Vince Cable exclusive interview

Charging fees for employment tribunals was 'a very bad move'
Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

Iwan Rheon is returning to his Welsh roots

Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

It's time for my close-up

Meet the man who films great whites for a living
Increasing numbers of homeless people in America keep their mobile phones on the streets

Homeless people keep mobile phones

A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before