ALS ice bucket challenge: Tesco donates all profits from ice sales and nominates rival supermarkets to do the same

The chain has donated £20,000 to the Motor Neurone Disease Association

Tesco is donating all of its profits from sales of ice cubes and is nominating it competitors to do the same in the wake of the ALS ice bucket challenge.

The retail giant sold more than 36 million individual ice cubes over the past week as the fundraising phenomenon continues to grip the UK.

Tesco has donated £20,000 so far to the Motor Neurone Disease Association after the surge in ice cube sales. It is now calling on rivals Sainsbury's, Asda and Morrisons to do the same.

Amyotrophic lateral sclerosis (ALS) is the American name for the condition usually referred to as motor neurone disease (MND) in the UK.

ALS affects the brain and the spinal cord. Motor neurons degenerate and die which makes it increasingly difficult to move muscles. There is currently no cure.

Their decision to donate money comes after the Scottish Secretary Alistair Carmichael called on supermarkets to donate profits created by the ice bucket trend.

After taking part in his own ice bucket challenge, he said: "Ice is not usually in short supply across the Northern Isles but the ice bucket challenge has seen something of a run on bags of ice in Orkney and Shetland recently.

"I think that it is right that those profiting from these extra sales should give something back. I nominate the major supermarket chains to get involved and back this campaign."

Video: The ALS ice bucket craze

Tesco community director Greg Sage said the chain has seen a big increase in sales of ice as a “direct result of the ice bucket phenomenon.  

“We want the Motor Neurone Disease (MND) Association to be the ones to benefit,” he said.

“That's why today we've pledged to donate the extra profits we make to them, and we nominate Sainsbury's, Asda and Morrisons to do the same."

Start your day with The Independent, sign up for daily news emails
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Recruitment Genius: Junior Web Designer - Client Liaison

£6 per hour: Recruitment Genius: This is an exciting opportunity to join a gro...

Recruitment Genius: Service Delivery Manager

Negotiable: Recruitment Genius: A Service Delivery Manager is required to join...

Recruitment Genius: Massage Therapist / Sports Therapist

£12000 - £24000 per annum: Recruitment Genius: A opportunity has arisen for a ...

Ashdown Group: Practice Accountant - Bournemouth - £38,000

£32000 - £38000 per annum: Ashdown Group: A successful accountancy practice in...

Day In a Page

The Last Word: Justin Gatlin knows the price of everything, the value of nothing

Michael Calvin's Last Word

Justin Gatlin knows the price of everything, the value of nothing
The saffron censorship that governs India: Why national pride and religious sentiment trump freedom of expression

The saffron censorship that governs India

Zareer Masani reveals why national pride and religious sentiment trump freedom of expression
Prince Charles' 'black spider' letters to be published 'within weeks'

Prince Charles' 'black spider' letters to be published 'within weeks'

Supreme Court rules Dominic Grieve's ministerial veto was invalid
Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?

How did fandom get so dark?

Grief over Zayn Malik's exit from One Direction seemed amusing until stories of mass 'cutting' emerged. Experts tell Gillian Orr the distress is real, and the girls need support
The galaxy collisions that shed light on unseen parallel Universe

The cosmic collisions that have shed light on unseen parallel Universe

Dark matter study gives scientists insight into mystery of space
The Swedes are adding a gender-neutral pronoun to their dictionary

Swedes introduce gender-neutral pronoun

Why, asks Simon Usborne, must English still struggle awkwardly with the likes of 's/he' and 'they'?
Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

Disney's mega money-making formula

'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan
Lobster has gone mainstream with supermarket bargains for £10 or less - but is it any good?

Lobster has gone mainstream

Anthea Gerrie, raised on meaty specimens from the waters around Maine, reveals how to cook up an affordable feast
Easter 2015: 14 best decorations

14 best Easter decorations

Get into the Easter spirit with our pick of accessories, ornaments and tableware
Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

Paul Scholes column

Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season
Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

The future of GM

The greenhouses where Monsanto 'plays God' with the future of the planet
Britain's mild winters could be numbered: why global warming is leaving UK chillier

Britain's mild winters could be numbered

Gulf Stream is slowing down faster than ever, scientists say
Government gives £250,000 to Independent appeal

Government gives £250,000 to Independent appeal

Donation brings total raised by Homeless Veterans campaign to at least £1.25m
Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

The most borrowed book at Bank of England library? Oh dear

The book's fifth edition is used for Edexcel exams
Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

Cowslips vs honeysuckle

It's the hunt for UK’s favourite wildflower