Army tea to go on public sale to aid forces charity
Monday 12 April 2010
The tea served to the British Armed Forces since 1921 is to go on sale on the high street, it was announced today. Naafi (the Navy, Army and Air Force Institutes) today launched Naafi Break Tea in 80 branches of the retailer Spar.
The organisation said 50p from every box would be donated to the charity Help for Heroes, which helps wounded servicemen and women returning from Afghanistan and Iraq.
It is the first time in Naafi's 90-year history that its UK-made tea has been available on the high street. It will feature retro-style packaging and will be followed later in the year by a range of memorabilia to mark the 90th anniversary of Naafi.
Chief executive Reg Curtis said: "Our famous Naafi tea has been the beverage of choice for the British Armed Forces since 1921 and we are delighted it is widely available for everyone to enjoy for the first time in our history.
"With 50p from the sale of each Naafi Break box of tea going to Help for Heroes, the general public will be able to enjoy our tea knowing their purchase is goingtowards helping our troops."
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