Boys are 'train drivers' and girls are 'cupcakes' according to Boots baby harnesses
The High Street chain has come under fire for the 'sexist' products
Thursday 22 May 2014
When does gender discrimination start? Pretty much from birth, according to these baby harnesses on sale at Boots.
The reins specifically for boys are blue and carry the slogan “train driver”, while the girls’ product is pink with the words “little cupcake”.
Isabel Rogers, a writer, tweeted a picture of the controversial products when she spotted them on Thursday.
Soon it was going viral on Twitter, with critics citing it as an example of “everyday sexism” , while some men pointed out that they would rather be a cupcake than a train driver anyway.
In a blog post, Isabel, who has a four-year-old daughter, argued that the harnesses showed sexism in marketing was getting worse.
“Boys are in charge, going places,” she wrote. “Girls are both ‘little’ and apparently delicious.”
Nice one, Boots. What are you thinking? Jacky Fleming never more right with her advice: be a bloody train driver. pic.twitter.com/gVmx70Weip— Isabel Rogers (@Isabelwriter) May 22, 2014
On its website, Boots also has a plain harness for sale in black with no decoration.
The outrage follows a growing debate about the impact of separating children’s clothing and toys by gender.
In September, Toys ‘R’ Us pledged to stop segregating its toys after a campaign by anti-discrimination group Let Toys Be Toys.
Months earlier, Tesco had defended its decision to keep a chemistry set as a “boys’ toy”, while selling miniature cookers in the girls’ section.
A spokesman for Boots said parents' feedback was taken "very seriously".
She added: "In line with our commitment to prevent gender stereotyping through signage in our stores we can confirm that these items have already been reviewed and the product and packaging is being updated later this year.
"We base our children’s range on customer feedback and demand, and aim to offer a range of colours and choices for parents.”
- 1 The difference between a migrant and refugee, in one sentence
- 2 Miley Cyrus calls out hypocrisy of women’s nipples being taboo
- 3 Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
- 4 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 5 iPhone 5c to be discontinued, no iPhone 6c to replace it
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Stock up on canned food for stock market crash, warns former Gordon Brown adviser
Labour leadership: Jeremy Corbyn voters most likely to believe 'world is controlled by a secretive elite'
£18000 - £30000 per annum: Recruitment Genius: A Sales Executive or Senior Sal...
£40000 - £55000 per annum: Recruitment Genius: This is an exciting opportunity...
£22000 per annum: Recruitment Genius: This industry leading company produces h...
£20000 - £40000 per annum: Recruitment Genius: This IT provider for the educat...