A car plunged from a cliff today, fire officials said.
Emergency teams were sent to Telscombe Cliffs in East Sussex at 4.13pm, East Sussex Fire and Rescue Service said.
There was no immediate information on the number of casualties involved.
A fire service spokesman said they were asked to attend the scene, close to the Badger's Watch pub on the South Coast Road, by the Coastguard.
Police, specialist fire officers, a fire crew from nearby Newhaven, a technical rescue unit and rope rescue teams from Battle and Bexhill were sent.