CND lashes out at Lynx deodorant company over ‘callous’ use of peace logo

The multinational giant behind Lynx deodorant has been condemned by the Campaign for Nuclear Disarmament for using the iconic CND symbol as part of its latest advertising campaign.

Unilever has been projecting the peace symbol on to some of the UK’s most recognisable buildings as part of its “Peace Invasion” marketing campaign.

CND general secretary Kate Hudson accused the firm of “trading off our 56-year legacy” and “a flagrant co-opting of decades of activism” by using the symbol without making a donation. The campaign is particularly annoyed that Lynx mentioned CND by name in a promotional tweet.

“It’s disingenuous for a big corporation, who must know that to associate their brand with our symbol will be beneficial to them, not to even make a nod in our direction,” Dr Hudson told The Independent.

“If they want to be associated with our symbol and with the cause for peace they shouldn’t just use it for profit, they shouldn’t trade on it in the rather callous way they have.”

The symbol was designed by artist Gerald Holtom in 1958 to represent the campaign for nuclear disarmament by the UK. A symbol of peace and freedom, it has deliberately never been copyrighted, meaning organisations don’t have to pay or seek permission to use it. But CND does ask for a donation whenever the symbol is used commercially.

The Lynx advert The Lynx advert

The campaign group said it would consider legal action if Lynx don’t come forward with a donation within the next few days. Two years ago the campaign successfully challenged a high street chain that had used the CND name and symbol. The chain had to pay a substantial contribution to the organisation as a result.

A spokesman for Unilever said:  “We are aware of the historic link of the peace symbol with CND. However the icon is recognised and used as a universal symbol of peace. This campaign aims to raise awareness and celebrate peace internationally, supported by global organisation Peace One Day.”

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