Fears are growing for a managing director of a leading pensions company who disappeared from work in Salisbury more than a week ago.
David Seaton, 57, the joint MD of financial services and pensions firm Rowanmoor plc, was last seen by colleagues on 24 August.
Mr Seaton left the office in the morning wearing his suit and when he could not be traced his family, from Amesbury, alerted police.
His car was later found in Boscastle, on the north coast of Cornwall and the two police forces are searching for him.
Joint managing director Ian Hammond told the Western Daily Press: "We can confirm David Seaton, our much loved colleague, has been reported missing.
"We do not believe that David's disappearance is in any way related to his role as a director of Rowanmoor Pensions."
Detective Inspector Simon Watson, of the Wiltshire force, said: "It is very out of character for David not to make any contact with his family and we are increasingly concerned for his safety."
Teams of officers, including the coastguard and police dogs, have been searching Boscastle and the surrounding area.
Mr Seaton is among the most respected figures in the South West's financial services scene, and helped lead the buy-out of James Hay consultancy in 2006.
He is described as white, 5ft 6in, of stocky build with dark brown hair and brown eyes.