Four hurt as Kate Moss hoarding collapses in Oxford Street
Four people were taken to hospital after an advertising board featuring
supermodel Kate Moss collapsed on London's busiest shopping street.
The hoarding for fashion store Mango, on Oxford Street, fell at 4.15pm. It was initially feared shoppers had been trapped but emergency services later confirmed that was not the case.
Three women and a man were injured - one with a suspected back injury, while the others suffered minor injuries.
Shocked passers-by posted photographs of the scene on Twitter, one of which showed police officers struggling to hold up the giant picture of Moss.
Part of the street was closed to traffic while emergency services attended, one eyewitness said.
A London Fire Brigade spokesman said: "Three fire engines, four fire rescue units and around 40 firefighters are at the scene. The police and London Ambulance Service are also at the scene.
"It is not thought at this stage that anyone is trapped but around four people are thought to have been injured."
A London Ambulance Service spokeswoman said: "We were called just before 4.15pm to Oxford Street to reports of a collapsed hoarding.
"We sent three ambulance crews, two single responders in cars, a motorcycle responder and a duty officer."
There was no answer at the Mango store on Oxford Street. Moss started modelling for the Spanish retailer earlier this year.
- 1 Russell Brand says he will 'probably' give up acting to focus on his revolution
- 2 Watch what happened when food critics were unknowingly served McDonald's
- 3 David Beckham's Haig Club whisky is exactly what’s wrong with the Highlands
- 4 Queen's first tweet: Reply telling Her Majesty to 'f*** off' broadcast on BBC News
- 5 #AskNigelFarage: Twitter starts hilarious Q&A for Ukip leader
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Tony Blair 'says Ed Miliband will lose 2015 general election'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Putin: The US is to blame for almost all the world's major conflicts
Attacks on 'Ukip Calypso' show how skewed people’s priorities are
£110 - £200 per day: Randstad Education Leeds: Secondary Maths Teacher for spe...
£40000 - £50000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£30000 - £35000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...
£35000 - £40000 Per Annum Excellent benefits: Clearwater People Solutions Ltd:...