Health chief criticised by anti-cuts campaigners for 'out of touch' Superman video
A health chief has been criticised by anti-cuts campaigners after he appeared in an online video cavorting around an NHS building dressed as Superman.
Phil Morley, chief executive of Hull and East Yorkshire Hospitals NHS Trust, said the video was intended as a light-hearted way to encourage staff to keep fit.
But it has been watched thousands of times and drawn sharp criticism from the public after it was posted on YouTube.
Save Our NHS Hull and East Yorkshire founder Danny Marten said the video - in which Mr Morley turns into Superman before dancing to Tony Christie hit Is This The Way To Amarillo - is seen as "crass and insensitive" to under pressure staff at the trust.
He said: "The video itself could be seen as a bit of harmless fun, with light-hearted message regarding stress in the workplace.
"But in the context of £100 million in cuts, staff morale issues which the Trust self identified last year and the recent criticism of the Acute Assessment Unit by the Care Quality Commission which commented that 'something has to give' regarding staff stress levels, this video has been seen by staff as crass and insensitive to their real needs on the front line.
"Comments made to us by staff are that when are they meant to find time for this when the pressure of work is almost too much to bear?"
The group's secretary Theresa Vaughan said: "Ensuring safe staffing levels at all times, being able to go on a break without feeling guilty, and not having constant fears about the future due to £100 million cuts would be a far better way to reduce stress.
"At a time of crushing cuts we also question the cost of making the film and the message it sends about resource priorities".
Mr Morley today defended the video, saying he wanted to create something "quirky and memorable" to support healthy living.
He said: "I was approached by our physiotherapy team to record a video to promote Work-Out at Work Day.
"The idea was to create something quirky and memorable to encourage staff to think about how they can keep themselves fit and healthy while at work and I felt it was a worthwhile project to be involved with.
"The day itself was a great success."
Paul Seabourne, PhysioHull service manager said: "The Work-Out at Work Day was a big success nationally and locally. Our team viewed Phil's participation as a real show of support and willingness to invest in the health and wellbeing of the Trust's staff.
"Often such initiatives suffer from staff being self-conscious, resulting in a lack of willingness to participate.
"The video, hopefully, helped some people overcome their fears and initiated positive discussions regarding being active and trying to ensure staff take their breaks."
- 1 Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
- 2 Margaret Thatcher 'expressed fears of Asian rising' at Anglo-Irish summit in 1984
- 3 Sussex couple die in suspected Christmas Day 'suicide pact'
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
Exclusive: Abusers using spyware apps to monitor partners reaches 'epidemic proportions'
UK weather: Warning for more snow and ice as freezing temperatures and gales hit Britain
UK weather: Travel chaos continues as King's Cross train delays add to snow on roads
The Unluckiest People of the Year 2014 (and one very unlucky giraffe)
North Korea calls Barack Obama 'a monkey' in latest attack as 'The Interview' row festers
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Immigrants make UK racist, says Ukip councillor Trevor Shonk
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Katie Hopkins speaks out on childhood obesity: 'Parents of fat children should be prosecuted for child cruelty'
Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...