Health chief criticised by anti-cuts campaigners for 'out of touch' Superman video

 

A health chief has been criticised by anti-cuts campaigners after he appeared in an online video cavorting around an NHS building dressed as Superman.

Phil Morley, chief executive of Hull and East Yorkshire Hospitals NHS Trust, said the video was intended as a light-hearted way to encourage staff to keep fit.

But it has been watched thousands of times and drawn sharp criticism from the public after it was posted on YouTube.

Save Our NHS Hull and East Yorkshire founder Danny Marten said the video - in which Mr Morley turns into Superman before dancing to Tony Christie hit Is This The Way To Amarillo - is seen as "crass and insensitive" to under pressure staff at the trust.

He said: "The video itself could be seen as a bit of harmless fun, with light-hearted message regarding stress in the workplace.

"But in the context of £100 million in cuts, staff morale issues which the Trust self identified last year and the recent criticism of the Acute Assessment Unit by the Care Quality Commission which commented that 'something has to give' regarding staff stress levels, this video has been seen by staff as crass and insensitive to their real needs on the front line.

"Comments made to us by staff are that when are they meant to find time for this when the pressure of work is almost too much to bear?"

The group's secretary Theresa Vaughan said: "Ensuring safe staffing levels at all times, being able to go on a break without feeling guilty, and not having constant fears about the future due to £100 million cuts would be a far better way to reduce stress.

"At a time of crushing cuts we also question the cost of making the film and the message it sends about resource priorities".

Mr Morley today defended the video, saying he wanted to create something "quirky and memorable" to support healthy living.

He said: "I was approached by our physiotherapy team to record a video to promote Work-Out at Work Day.

"The idea was to create something quirky and memorable to encourage staff to think about how they can keep themselves fit and healthy while at work and I felt it was a worthwhile project to be involved with.

"The day itself was a great success."

Paul Seabourne, PhysioHull service manager said: "The Work-Out at Work Day was a big success nationally and locally. Our team viewed Phil's participation as a real show of support and willingness to invest in the health and wellbeing of the Trust's staff.

"Often such initiatives suffer from staff being self-conscious, resulting in a lack of willingness to participate.

"The video, hopefully, helped some people overcome their fears and initiated positive discussions regarding being active and trying to ensure staff take their breaks."

PA

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn evocation of the conflict through the eyes of those who lived through it
News
peopleGerman paper published pictures of 18-month-old daughter
Arts and Entertainment
'A voice untroubled by time': Kate Bush
musicKate Bush set to re-enter album charts after first conerts in 35 years
Life and Style
tech
Arts and Entertainment
Robin Williams' life story will be told in a biography written by a New York Times reporter
arts + ents
News
i100
Life and Style
food + drink
Life and Style
Voices
voices
Sport
Roger Federer is greeted by Michael Jordan following his victory over Marinko Matosevic
tennisRoger Federer gets Michael Jordan's applause following tweener shot in win over Marinko Matosevic
News
peopleJustin Bieber accuses paparazzi of acting 'recklessly' after car crash
News
people
Arts and Entertainment
Oppressive atmosphere: the cast of 'Tyrant'
tvIntroducing Tyrant, one of the most hotly anticipated dramas of the year
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Merger and Acquisition Project Manager

£500 - £550 Per Day: Clearwater People Solutions Ltd: Our client are currently...

Technical Manager – Heat Pumps

£40000 Per Annum dependent on experience: The Green Recruitment Company: They ...

Test Job

TBC: Test Recruiter for iJobs: Job London (Greater)

Senior Developer - HTML, CSS, PHP, JavaScript, VBA, SQL

£30000 - £35000 per annum + benefits: Ashdown Group: We are working with one o...

Day In a Page

Kate Bush, Hammersmith Apollo music review: A preamble, then a coup de théâtre - and suddenly the long wait felt worth it

Kate Bush shows a voice untroubled by time

A preamble, then a coup de théâtre - and suddenly the long wait felt worth it
Robot sheepdog technology could be used to save people from burning buildings

The science of herding is cracked

Mathematical model would allow robots to be programmed to control crowds and save people from burning buildings
Tyrant: Is the world ready for a Middle Eastern 'Dallas'?

This tyrant doesn’t rule

It’s billed as a Middle Eastern ‘Dallas’, so why does Fox’s new drama have a white British star?
Rachael Lander interview: From strung out to playing strings

From strung out to playing strings

Award-winning cellist Rachael Lander’s career was almost destroyed by the alcohol she drank to fight stage fright. Now she’s playing with Elbow and Ellie Goulding
The science of saturated fat: A big fat surprise about nutrition?

A big fat surprise about nutrition?

The science linking saturated fats to heart disease and other health issues has never been sound. Nina Teicholz looks at how governments started advising incorrectly on diets
Emmys 2014 review: Can they genuinely compete with the Oscars

Can they genuinely compete with the Oscars?

The recent Emmy Awards are certainly glamorous, but they can't beat their movie cousins
On the road to nowhere: A Routemaster trip to remember

On the road to nowhere

A Routemaster trip to remember
Hotel India: Mumbai's Taj Mahal Palace leaves its darker days behind

Hotel India

Mumbai's Taj Mahal Palace leaves its darker days behind
10 best pencil cases

Back to school: 10 best pencil cases

Whether it’s their first day at school, uni or a new project, treat the student in your life to some smart stationery
Arsenal vs Besiktas Champions League qualifier: Gunners know battle with Turks is a season-defining fixture

Arsenal know battle with Besiktas is a season-defining fixture

Arsene Wenger admits his below-strength side will have to improve on last week’s show to pass tough test
Pete Jenson: Athletic Bilbao’s locals-only transfer policy shows success does not need to be bought

Pete Jenson: A Different League

Athletic Bilbao’s locals-only transfer policy shows success does not need to be bought
This guitar riff has been voted greatest of all time

The Greatest Guitar Riff of all time

Whole Lotta Votes from Radio 2 listeners
Britain’s superstar ballerina

Britain’s superstar ballerina

Alicia Markova danced... every night of the week and twice on Saturdays
Berlin's Furrie invasion

Berlin's Furrie invasion

2000 fans attended Eurofeurence
‘It was a tidal wave of terror’

‘It was a tidal wave of terror’

Driven to the edge by postpartum psychosis