‘Hidden Cash’ millionaire founder to bring treasure hunts to London this weekend

Twitter clues will reveal locations of £100 packages stashed across capital

The millionaire retail tycoon behind the “Hidden Cash” Twitter feed has said he will be launching his first treasure hunts in London this weekend.

On Saturday, packages containing £100 in cash will be hidden across the capital, reportedly starting with a park in the centre of the city.

They will be the first “drops” to take place outside the Americas since the Hidden Cash project took the US by storm just over three weeks ago.

The “anonymous social experiment for good” sees clues to the locations of bundles of money posted on the Twitter profile @HiddenCash, which now has more than 600,000 followers.

Its founder has now been revealed as 43-year-old San Francisco property investor and house “flipper” Jason Buzi, who according to an NBC Los Angeles investigation has a history of controversial real estate deals.

Mr Buzi insists that his motive has always been simply to get people together enjoying the hunt, as well as encouraging winners to “pay it forward” if they can.

A man searches in the sand for one of 36 buried plastic Angry Bird orbs filled with hidden cash in Hermosa Beach, California Speaking to CNN’s Anderson Cooper Mr Buzi revealed that, despite the international media coverage the project has received, he and a number of wealthy associates involved have only actually given away between $10,000 (£5,900) and $15,000.

But in that same interview Mr Buzi announced plans to roll out Hidden Cash internationally, first to Mexico City and then London, Paris and Madrid.

Yesterday the official profile for the project tweeted: “Yes, it's true. We are crossing the pond and heading to EUROPE! First stop: Where else? London, England of course! This Saturday.”

And Mr Buzi told the Telegraph he had employed a man who works near Birmingham to make first 20 drops in and around a “yet-to-be-decided large park” in central London.

The clues to their whereabouts will be put out on the main feed – despite a spin-off “HiddenCashUK” account appearing last month, there are no plans to launch a long-term British subsidiary.

While London and the rest of Europe are being covered, drops will also continue to be made in US cities including Chicago, Houston, Las Vegas, New York and of course San Francisco.

“We want to see how London goes first and then we’ll decide whether to expand it around the UK,” Mr Buzi said. “Londoners are big Twitter users so I’m sure there will be quite a crowd. You guys seem to love a treasure hunt so it could become a scramble for the money.”

One lucky winner posted this image to Twitter saying @HiddenCash had 'made our day' One lucky winner posted this image to Twitter saying @HiddenCash had 'made our day' Mr Buzi was first confirmed as the secret millionaire behind Hidden Cash when he gave an anonymous radio interview and Inside Edition, using forensic voice analysis, matched it to a podcast about real estate that he recorded in 2010.

He has since rejected claims that Hidden Cash is a promotion linked to his off-market property buying, and insists he preferred it when he was anonymous because it was easier to make the drops himself.

He has visions for the project going far beyond its current scope, and said his team will continue to organise the treasure hunts for at least another six months.

“We want this to be a global movement,” he said. “We are not trillionaires, but we earned a lot of money in our lives and want to pay it forward, just as we want all the winners to pay it forward too.”

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA celebration of British elections
News
i100
Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
health
News
science
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
News
Chuck Norris pictured in 1996
people
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
News
A voter placing a ballot paper in the box at a polling station
i100
News
people
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
Sport
football
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

SThree: Trainee Recruitment Consultant - Dublin

£13676.46 - £16411.61 per annum + OTE: SThree: SThree Trainee Recruitment Cons...

Ashdown Group: Marketing or Business Graduate Opportunity - Norwich - £22,000

£18000 - £22000 per annum + training: Ashdown Group: Business and Marketing Gr...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + Commission: SThree: Are you great at building rela...

Ashdown Group: Database Analyst - Birmingham - £22,000 plus benefits

£20000 - £22000 per annum + excellent benefits: Ashdown Group: Application Sup...

Day In a Page

General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers
Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

Juventus vs Real Madrid

Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

Ashes series looks a lost cause for England...

Whoever takes over as ECB director of cricket, says Stephen Brenkley
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power