The parents of a student who has been missing for more than a week have appealed to the public for information.
Matthew Jordan, 20, disappeared during a night out in the Bowness area of Cumbria in the early hours of 27 March.
His parents, Claire and Bob Jordan, have appealed for tourists staying in Bowness or Windermere over that weekend to get in touch with police if they have any information about the whereabouts of their only child.
They believe Matthew, from the Middlesbrough area, would have approached people in the street after he was last seen.
CCTV images released by the police show him leaving the Stag’s Head pub, where he had been with three friends, before returning there later.
The criminology student accidentally became separated from the group at around 12.30am and his iPhone ran out of battery.
Speaking to The Westmorland Gazette, Mrs Jordan said: “What we are trying to get across is that there are people out there, holidaymakers, who would have stayed in this area for a short time and have now gone and wouldn't know Matthew is now missing.”
“We want to make people aware that Matthew was out there asking for help as he was trying to get back to his B&B. This is a holiday destination and there may have been people staying in the area that have now gone home - it's those people we want to reach.
"They might not realise how important what they know might be. Anything they think they might know - however, trivial - they should contact the police because it might be the next step in finding Matthew."
Speaking at Goodly Dale Primary School in Windermere, from where the search is being co-ordinated, both parents said they are remaining positive and believe Matthew is still in the local area.
Mr Jordan told the newspaper: "I know he's out there somewhere and that he would have contacted anyone, his mates or us, to let us know he's all right. If he had gone off anywhere, he would have found some way to get in touch."
The pair also thanked all those who had offered their help over the last week.
Cumbria Police confirmed on Sunday that a large number of local volunteers had turned out to help with the search for Matthew. Some items of clothing were found but officers they were not believed to belong to the missing man.
“Our search today has been focussed in more rural locations including the shoreline, however nothing significant has been found,” police said in statement.
“We are still looking for Matthew.”
Matthew is described as 6ft tall, of medium build, with dark brown hair. He was last seen wearing a navy long-sleeved shirt, jeans and grey pull-up boots.
Anyone with information is asked to contact Cumbria Police.