Robin Scott-Elliot: This could be a body blow to the reputation of the Games

Comment

One of the most impressive features of six years of preparation for the Olympics has been how smoothly the £9.3bn project has run.

Aside from a rumpus over ticket sales that ended with an all-but-sold-out Games, there has been little for critics to latch on to. Now a relatively trifling sum in the context of such an immense budget (the wrap around the £500m publicly funded stadium will cost Dow £7m) threatens to strike a body blow to the London Games' reputation. India matters little in Olympic sporting terms – the country's sporting stars are consistent underachievers – but if their athletes choose a boycott (a word that brings Olympic organisers out in a cold sweat) the message will resonate beyond sport.

Lord Coe and Locog, the London organisers, may have felt their hands were tied to an extent by Dow's standing as a sponsor of the International Olympic Committee, but it has become a mess of their own making. Locog raised £700m in sponsorship in the middle of tough economic times towards running the Games – public money is spent only on the construction of the venues and infrastructure – and to fall down over a fraction of that is an error of judgement, especially as there is no need for a wrap around the stadium. It's a cosmetic addition that threatens to cause some lasting damage.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Key stage 1 and 2 teachers required for the Vale of Glamorgan

£90 - £110 per day + Travel Scheme & Free Training: Randstad Education Cardiff...

Foundation Phase Teacher required

£90 - £110 per day: Randstad Education Cardiff: Exciting opputunities availabl...

Learning Support Assistant

£65 - £70 per day: Randstad Education Cardiff: Due to the continual growth and...

Learning Support Assistant - Newport

£65 - £70 per day: Randstad Education Cardiff: Due to the continual growth and...

Day In a Page

Save the tiger: The animals bred for bones on China’s tiger farms

The animals bred for bones on China’s tiger farms

The big cats kept in captivity to perform for paying audiences and then, when dead, their bodies used to fortify wine
A former custard factory, a Midlands bog and a Leeds cemetery all included in top 50 hidden spots in the UK

A former custard factory, a Midlands bog and a Leeds cemetery

Introducing the top 50 hidden spots in Britain
Ebola epidemic: Plagued by fear

Ebola epidemic: Plagued by fear

How a disease that has claimed fewer than 2,000 victims in its history has earned a place in the darkest corner of the public's imagination
Chris Pratt: From 'Parks and Recreation' to 'Guardians of the Galaxy'

From 'Parks and Recreation' to 'Guardians of the Galaxy'

He was homeless in Hawaii when he got his big break. Now the comic actor Chris Pratt is Hollywood's new favourite action star
How live cinema screenings can boost arts audiences

How live cinema screenings can boost arts audiences

Broadcasting plays and exhibitions to cinemas is a sure-fire box office smash
Shipping container hotels: Pop-up hotels filling a niche

Pop-up hotels filling a niche

Spending the night in a shipping container doesn't sound appealing, but these mobile crash pads are popping up at the summer's biggest events
Native American headdresses are not fashion accessories

Feather dust-up

A Canadian festival has banned Native American headwear. Haven't we been here before?
Boris Johnson's war on diesel

Boris Johnson's war on diesel

11m cars here run on diesel. It's seen as a greener alternative to unleaded petrol. So why is London's mayor on a crusade against the black pump?
5 best waterproof cameras

Splash and flash: 5 best waterproof cameras

Don't let water stop you taking snaps with one of these machines that will take you from the sand to meters deep
Louis van Gaal interview: Manchester United manager discusses tactics and rebuilding after the David Moyes era

Louis van Gaal interview

Manchester United manager discusses tactics and rebuilding after the David Moyes era
Will Gore: The goodwill shown by fans towards Alastair Cook will evaporate rapidly if India win the series

Will Gore: Outside Edge

The goodwill shown by fans towards Alastair Cook will evaporate rapidly if India win the series
The children were playing in the street with toy guns. The air strikes were tragically real

The air strikes were tragically real

The children were playing in the street with toy guns
Boozy, ignorant, intolerant, but very polite – The British, as others see us

Britain as others see us

Boozy, ignorant, intolerant, but very polite
How did our legends really begin?

How did our legends really begin?

Applying the theory of evolution to the world's many mythologies
Watch out: Lambrusco is back on the menu

Lambrusco is back on the menu

Naff Seventies corner-shop staple is this year's Aperol Spritz