Royal baby branding goes bonkers: From the creative to the cringey

  • @FelicityMorse

The announcement that Kate, the Duchess of Cambridge 'was delivered of' a son on Monday had followed nine months of frenzied media attention, wild speculation and column inches across the globe.

It is no surprise, therefore, that brands wanted a piece of the pie, no matter how spurious their connection with royalty.

While some advertisers showed impressive innovation, others displayed a distinct lack of dignity, while some were royally desperate.

From the cringey to the creative, take a look through the desperate attempts of brands trying to cash in on the royal babe.

View gallery here