Temple puts creative mark on Radio 1
Sunday 02 July 1995
Temple-Morris makes the promotional material and trailers that fill in the bits between the DJs and the records on the reborn biggest pop station in Britain, and is part of the influx of people, and more importantly the new mood, at the bit of the BBC that a year ago seemed to be haemorrhaging confidence at about the rate that it was losing audiences.
Conventional wisdom has it that Chris Evans is putting on nice new numbers with his morning show and that that will flop over into a brighter future for the whole station. Certainly, Evans's compelling inanity suits Eddy and the target audience. "Chris is great," Temple-Morris says, "but then I share his lavatorial sense of humour."
He is delighted with his input to Evans's show, which includes nonsense about only "very big ones" - traffic jams, that is - getting into the bulletins, and a good deal of heavy breathing.
But Evans's success is in the image of the big-name approach of the old Radio 1. Something else is at work. The new Radio 1 is entirely at home with a present burst of creativity and verve in the pop world, and was strikingly on show last weekend. "We broadcast 21 hours of material from Glastonbury," says Temple-Morris. "We really made bands like Oasis and Tricky, and no other radio station could have done that."
Radio 1 plays far more records than any other pop station - about 1,200 different songs a week. Its weekend dance programmes are fashionable listening, and even during the day there is some adventurous music. We seem to be at one of those happy junctures when British youth doesn't have to tell the difference between "commercial" and "alternative" music.
As the personification of the new spirit, Temple-Morris might seem to have an odd pedigree. His father is Peter Temple-Morris, Tory MP for Leominster, in Herefordshire, and his mother is from one of the oldest traceable families in Iran. Educated at Malvern, Temple-Morris junior does not bother to downspeak. In fact there is nothing of the Drabbie about him at all. After years in bands in London, he returned to the sticks to transform the jingledom of BBC Hereford and Worcester until a Guardian ad alerted him to the job of his dreams.
A fan in his county days of Harley-Davidsons, he now rides a vast black Yamaha with "Choose Death" as its logo. The message is a signal of Eddy's loyalty to his brother "Boz", marketing director of Death cigarettes, whose battle with HM Customs and Excise will be continued in the Appeal Court next week.
That their father is as cool as his boys was demonstrated earlier in the year when tabloids fingered Eddy as the man behind Norman Sphincter, a backside which had been featuring on Channel 4's World Of Wonder. For a lark, Temple-Morris had run up a video of his backside made up as Loyd Grossman. "I did it on the draining board of the kitchen, surrounded by vegetables and cooking utensils," says the contented purveyor of egregious bad taste.
Takeover TV heard of it and invited Temple-Morris to extend his rear- end's repertoire to presenting a show. "I did Sean Connery as Bond, and Terry Christian," he says. The papers rang the MP, hoping for embarrassment or outrage. But Temple-Morris pere pronounced himself mildly amused.
At 30, Temple-Morris is entering the decade during which being interested in the pop end of the rock music business can look silly. With luck, the quality of the stuff pouring out of the clubs should put off the moment when he ought to be schmoozing the controller of Radio 2.
The post-punk, post-reggae stuff filling the Radio 1 airwaves bids well to appeal to blokes hanging off scaffolding as well as to bright A-level students (not that they are mutually exclusive). As Scott Peiring, at 40 a veteran record-plugger anxious to get bands on Radio 1's playlist, says: "People like me can only appreciate it - never be a part of it."
In the poster, Temple-Morris is trying to persuade a DJ that his favourite band is likely to be as big as Elastica. Which would he nominate as the next big success? "Garbage," he says, "Except they'll be bigger." Hope it's not in your dreams, Eddy.
Diving in at the deep end is no excuse for shirking the style stakes
- 2 PornHub begs users to stop uploading video clips of Brazil getting beaten 7-1
- 3 Why I'm on the brink of burning my Israeli passport
- 4 L'Oreal cuts ties with Belgium supporter Axelle Despiegelaere after hunting trip photographs
- 5 The true Gaza back-story that the Israelis aren’t telling this week
Instagram of US airport security chiefs: Lipstick knives and IED training kits among items seized
Game of Thrones author George RR Martin says 'f*** you' to fans who fear he will die before finishing Westeros saga
Loom bands: Bids for dress made from colourful rubber reach almost £154,000 on eBay
Israel-Gaza crisis: Eight killed in Gaza Strip cafe while watching World Cup semi-final
Supermoon 2014: When and why will the moon look bigger and brighter this summer?
Sustained immigration has not harmed Britons' employment, say government advisers
Australia facing international condemnation after turning around Sri Lankans at sea
7/7 memorial defaced on anniversary of 2005 attacks with ‘Blair lied thousands died’ graffiti
Even when it brutalises one of its own teenage citizens, America is helpless against Israel
Socialist Worker called to apologise over ‘vile’ article saying Eton schoolboy Horatio Chapple's death is ‘reason to save the polar bears’
There’s a nasty smell in the political air – and it’s coming from the Tories
£50000 - £70000 per annum: Harrington Starr: Business Analyst Consultant (Fina...
competitive: Progressive Recruitment: My client, a FTSE 100 organisation are u...
£300 - £350 per day + competitive: Orgtel: My client, a leading bank, is curre...
£33000 per annum + pension, 25 days holiday: Ashdown Group: A highly successfu...