First Aldi, then Asda, now Tesco: the battle of the supermarkets has now reached the champagne aisle.
Aldi, the budget supermarket chain that has been undercutting the likes of Tesco, Sainsbury’s, Asda and Morrison’s for some time, has been luring consumers in with a constant stream of cheap wine deals.
One deal has been an on-going £9.99 offer for its Veuve Monsigny champagne, while rival budget supermarket chain Lidl has the Compte de Senneval champagne available for the same price.
Asda took on these deals by offering customers its exclusive quality brand, Pierre Darcys, for £10 this month, promoting it with a memorable rip-off of the Kim Kardashian photoshoot for Paper magazine.
Its ad read: “Don’t break the budget” while stating “Christmas 2014 £10” for the champagne.
Now Tesco has thrown its hat into the ring by creating its own offer for the pre-Christmas sale rush, presenting its Louis Delaunay champagne to customers for nearly a third less than its official list price of £25.99.
The 10 best Champagnes
The 10 best Champagnes
1/10 Virginie T
Having worked under her father Claude for 21 years, Virginie Tattinger (known in France as the Princess of Champagne) has branched out on her own with this non-vintage brut. Rich, elegant and full of candied fruit flavours. £25.90, virginie-t.com
2/10 Sainsbury’s Blanc de Noirs Brut
This is what one might call a good all-rounder. You can serve it with leftover turkey or with salmon; drink it on its own or make champagne cocktail from it. The Pinot-noir-rich drink is a good friend to have around on New Year’s Eve. £20.99, sainsburys.co.uk
3/10 Veuve Monsigny Brut by Philizot Aldi
At under a tenner, an absolute steal. Chock-full of tiny bubbles, which spiral up the flute in golden spirals, dispensing flavours of lemon and honey as they go. It is smooth as unction, too, so you can drink it with worrying ease. £9.99, aldi.co.uk
4/10 Domaine Laurens Les Graimenous Cremant de Limoux 2011
So this is not strictly speaking a champagne. What it is, is an exceptionally good sparkling wine. It is made in Limoux, at the base of the Pyrenees, from a blend of chardonnay, chenin blanc, mauzac and pinot noir. The result is a forceful, invigorating drink. £13.95, robersonwine.com
5/10 Moët Grand Vintage 2004
The 70th Moët Grand Vintage is silkier than a night dress, which is quite an achievement since it has roughly half the sugar of most other brut champagnes. It is made of a third each of chardonnay, pinot noir and pinot meunier and is rich in peach, citrus and almond flavours. A classic. £35, tesco.com
6/10 Dom Perignon 2004
When this vintage was released in May, it sold in record-breaking quantities. And little wonder, it is a wonderfully robust wine, rich in brioche and white fruit flavours, made from 53 per cent pinot noir and 47 per cent Chardonnay. Outstandingly good. £109, ocado.com
7/10 Veuve Cliquot Demi-Sec White Label NV
Demi-sec champagnes are, to most British champagne-lovers, anathema. Many of us seem to think “half-dry” is a synonym for “sickly sweet”. Not so with this honeyed wine. It ploughs a pleasing furrow between sour and sugared – which makes it exceptionally versatile. As good with Roquefort as it with dessert. £36.90, tanners-wines.co.uk
8/10 M&S Oudinot Medium Dry
For “medium dry” read demi-sec here. Unlike some of its drier brethren, you can drink this merrily as an aperitif or with dinner. It is a flexible friend and has a £10 discount on its recommended price until the end of the month. £15 (with £10 discount), marksandspencer.com
9/10 Laurent-Perrier Rose
The undisputed king of rose champagne. It’s voluptuous bottle contains a stylish wine which is rich in strawberry and berry flavours. It is eminently drinkable (almost too drinkable) – especially if you prefer the sweeter side. £43.49, ocado.com
10/10 Comte de Brismand Brut
An uncomplicated fizz which is very easy-on-the-palate. It is mild, wholly lacking in bitterness and has some very pleasing lemon flavours to it. Perfect for a NYE house party. £13.99, lidl.co.uk
Tesco is instead selling the bubbly for £8, undercutting its rivals and claiming to sell the cheapest quality fizz available on British high streets.
Its award-winning Louis Delaunay champagne, which comes from the town of Dizy in the Champagne region of France, has previously been put on offer for around £13, but this is the cheapest it has been sold so far.
Tesco’s champagne buyer Charlie Craven claimed the supermarket managed to “secure a large quantity of stock” making the chain able provide customers with the offer, which ends on 2 December.Reuse content