Tesco takes on battle of supermarkets being fought in champagne aisle and slashes quality fizz to £8

Tesco ups the ante in the pre-Christmas rush by claiming to offer cheapest bubbles on the high street

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The Independent Online

First Aldi, then Asda, now Tesco: the battle of the supermarkets has now reached the champagne aisle.

Aldi, the budget supermarket chain that has been undercutting the likes of Tesco, Sainsbury’s, Asda and Morrison’s for some time, has been luring consumers in with a constant stream of cheap wine deals.

One deal has been an on-going £9.99 offer for its Veuve Monsigny champagne, while rival budget supermarket chain Lidl has the Compte de Senneval champagne available for the same price.

Asda's rip off of the Kim Kardashian shoot for Paper magazine to promote its £10 fizz

Asda took on these deals by offering customers its exclusive quality brand, Pierre Darcys, for £10 this month, promoting it with a memorable rip-off of the Kim Kardashian photoshoot for Paper magazine.

Its ad read: “Don’t break the budget” while stating “Christmas 2014 £10” for the champagne.

Now Tesco has thrown its hat into the ring by creating its own offer for the pre-Christmas sale rush, presenting its Louis Delaunay champagne to customers for nearly a third less than its official list price of £25.99.

Tesco is instead selling the bubbly for £8, undercutting its rivals and claiming to sell the cheapest quality fizz available on British high streets.

Its award-winning Louis Delaunay champagne, which comes from the town of Dizy in the Champagne region of France, has previously been put on offer for around £13, but this is the cheapest it has been sold so far.

Tesco’s champagne buyer Charlie Craven claimed the supermarket managed to “secure a large quantity of stock” making the chain able provide customers with the offer, which ends on 2 December.