Police have been called to a branch of Asda after a man was seen wandering the aisles wearing a full Nazi SS uniform.
The incident occurred in a Cambridge branch of the supermarket yesterday afternoon, with a 48-year-old local man taking to Twitter today to claim responsibility.
Using the Twitter handle Operation Fail Safe, Paul Dutton said: "I got ejected from #ASDA for wearing something that is good enough for a #Prince 2 wear #Asda are a bunch of #Racists".
He added: "I wear a Black SS armband in Asda twice a week for past 3 years... I've shopped in Asda since the place was opened twice a week, this is how Asda repay me for my loyalty".
Elsewhere on his Twitter page, which is adorned with images of Adolf Hitler and photographs of Nazi tattoos, Mr Dutton claimed that he had visited the supermarket to hand out cards promoting his website, which he says explains his reasons for wearing a Nazi outfit.
Officers confirmed that attended the scene but a spokeswoman said: "By the time we got there he had already left peacefully."
The supermarket's manager said he asked the man to leave the Beehive Centre store after receiving a number of complaints from horrified shoppers, with several taking to social media to voice their anger. Many originally assumed the outfit was a Halloween prank.
Hayley Dunn tweeted: “Just saw a man dressed up as a Nazi officer covered in swastikas in Cambridge Asda! That is not cool man, not cool #badcostume.”
Speaking to the Cambridge News, Rosina Rusin, whose father was Polish and mother was of Dutch-Jewish descent, said: “I wanted to make sure he was evicted. My grandmother's family were annihilated in the gas chambers and I thought here is this bloke parading about.... One lady was very upset - she was close to crying.”
The 60-year-old added: "I was waiting in a queue when a lady came up and she was really quite distressed about it... People's mouths were falling open. You are not going to come out like that unless you want to draw attention to yourself."
A spokeswoman for Asda said: "We had a number of customer complaints so we asked him to leave the store."
The same branch of Asda attracted attention last month when it was forced to use fruit and vegetable signs in the Welsh language after a mix-up at the printers left them short of English ones.
With over 200 miles separating Cambridge from the Welsh border, the bi-lingual banners came as something of a shock to shoppers, who were jokingly told by an official Asda spokesman joking that it would give them a chance to brush up on their Welsh. Just 19% of the Welsh population is fluent in the language.
The previous month Asda was heavily criticised over a Halloween costume it was selling that campaigners said stigmatised people with mental health issues.
After withdrawing an outfit, the supermarket made a donation to mental health charity Mind as an apology.